According to a Brandshop survey, 87% participants plan to make a purchase directly from a brand. The survey covered 1242 US consumers. 83% of them shop online at least once a month and 63% are highly satisfied with the retailers. 78% of the consumers make frequent purchases on Amazon. The report states that 90% of the consumers visit a brand’s website or shop. When it comes to consumers’ pre-purchase research, 56% research with Google and other search engines, 29% relay on Amazon and other retailers and 16% depend on emails and social networks. Advising the marketers on today’s... [...]
Archive for the 'E-Commerce' Category
Right price can help you sell more products and service. Most customers care for the right price for their purchase. HubSpot writer Arash Asli has shared four pricing strategies that can help marketers make more sales. Asli says, “Strategically framing your prices. It doesn’t matter if you are operating in the luxury market or if your product is as cheap as chips, it’s how you frame those prices that will influence prospects and accelerate your close rate. 1) Position Time Over Money Regardless of the price of your product, whether it’s $1 or $1000, focusing on “time” over price... [...]
According to a Yahoo Small Business report, 83% of shoppers who add items to cart do not make purchase. The research states that cart abandonment leads to $6.2 million in lost potential sales assuming a $30 average order value. This study was conducted based on the eCommerce behavior of 250k shoppers. Commenting on the research, Phil Grier, eCommerce Integration Specialist, Yahoo Small Business says, “Of the 250k shoppers who added at least one item to their cart and didn’t check out, we found that about 17% experienced a warning of some kind. Below, we break down the top warning categories... [...]
According to a statista report, in 2015, 75.6% of US internet users made a purchase online and in 2017, this figure is expected to reach 78.4%. A right ecommerce strategy can help marketers reach the rising number of customers in US and worldwide. Entrepreneur contributor Aaron Agius has shared five useful customer engagement metrics ecommerce sellers can track to improve their sales. Agius says, “Driving the right type of buyers to your site and getting them to consistently convert at a profit is a complex process. You’ll increase your chances of success if you meticulously track your... [...]
Marketing Land has reported that Google has opened its ‘buy button’ in beta which can be enabled on advertiser’s requests. This will allow Google users with Google Wallet to make a purchase from a Google-hosted landing page after clicking on the ad. ML’s Ginny Marvin says, “Google hasn’t made an announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center, which is accessible from the three-button menu drop-down”. Google Opens ‘Buy Button’ beta... [...]
Online payment security is a concern of every person who is invlolved in online purchase or an online business. According to Nasdaq, 70% of fraud victims say they will not do business with the company that failed to protect their data. Online businesses can promote themselves in terms of loyalty and increase the perceived value of their offering by providing a way to pay in a secure manner. Entrepreneur’s Kristen Gramigna says, ” Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit — particularly now that so... [...]
Search engines play an important role in building up the online shopping experience for people. With image search, marketers have the opportunity to present their products in the search engines for the keywords entered in search engines. Search Engine Land, columnist Christi Olson has shared some tips for the marketers to boost their business by rightly optimizing the image search. Olson says, “Visual search doesn’t just significantly enhance the shopping experience, it’s being used in a wide variety of ways: Upload your own images to find similar products or images. Locate image sources. Locate... [...]
With growing copmetition among the e-commerce platforms, new techniques are required to survive and prosper. Visual content marketing plays an important role in convincing the prospects to become buyers. Shoppable content, form of visual commerce in which marketers use compelling imagery with actionable purchase points or product recommendations, helps brands to make more sales. HubSpot’s Ryan Philemon has shared some examples of Shoppable content advising e-commerce retailers to use it. Philemon says, “Interactive and shoppable content are now necessary assets for digital retailers. Convenience... [...]
A website’s home page leads the visitors and has the caliber to convert a visitor into customer. With the evolution of dynamic web pages, it has been easier to customize the web pages according to the need and choice of the consumers. On MOZ blog, Cara Harshman has written about the ways companies have utilized their home pages and have been successful in growing thier business. Harshman advises marketers to consider the value of homepage and work on it in a way that they catch the customers. Harshman says, “Marketers spend so much time and energy developing personas and messaging for... [...]
Entrepreneur contributor Aaron Agius has published an article on how to reach the ‘buy online, pick up in store’ shoppers. He has described the benefits of the ‘buy online, pick up in store’ model in the e-commerce. Agius says, “For consumers, the option to pick up their orders at a local store is incredibly convenient, but that’s not the primary reason customers choose this option. In a survey of consumers who shop online and pick up in-store, conducted by Internet Retailer, 73 percent of respondents said they choose that option to avoid shipping fees. There were... [...]