Brian Childs says, “A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there’s always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product page keyword research a lot easier. My secret weapon? MozBar. By the end... [...]

Shopify team says, “Shopify recently released an Amazon sales channel, making it easier than ever to list your products on the world’s largest marketplace and get your brand in front of millions of online shoppers. Using a Professional Sellers Account, Shopify merchants can create Amazon listings directly in Shopify, sync their inventory across both sales channels, fulfill Amazon orders in Shopify, and track sales from both channels in one place. 4 Key Reasons To Sell On Amazon The Amazon sales channel is a great news for a few key reasons. 1. Shoppers Often Begin Their Search on Amazon Shoppers... [...]

Eden Chen says, “Last year, 2016, will undoubtedly go down as one of the most pivotal years in the history of virtual reality (VR). Major VR platforms, from the likes of Google, Facebook and Sony, were either promised or actually released, giving this new technology added credibility from these corporate heavyweights. What’s more, devices that utilize virtual reality — and its cousin, augmented reality — have evolved from the dreams of tech enthusiasts to something your uncle can purchase from his local brick-and-mortar retailer. Consumer demand, high-quality devices and... [...]

Tom Champion says, “In the lead-up to Mount Vesuvius’ catastrophic eruption — as foreshocks became more frequent and the air grew tainted — the citizens of Pompeii gossiped about a celestial force set to punish them for their sins. Around 2,000 years later, and there’s the same apocalyptic mood around Amazon’s looming impact on retail in Australia. But while Amazon’s eventual launch will certainly disrupt incumbents, don’t overlook the impact of another silent assassin: Kmart. Kmart has been gracefully reinventing itself while its peers are getting squeezed out of the picture.... [...]

Jonathan Long says, “Online marketing constantly evolves, providing you with new ways to attract your target audience and convert them into sales and revenue. While there are search engine optimization and email marketing will continue to produce results, new trends can’t be ignored. Here are four that you need to pay attention to this coming year — this is where you are going to find a large percentage of consumer attention. 1. Micro-influencers Influencer marketing can deliver the highest return when stacked up against other forms of online marketing, which is why I founded... [...]

AJ Agrawal says, “Brands working to communicate with consumers are facing more competition than ever: On a daily basis, people are bombarded with marketing messages, only some of which meet their own interests. And, over time, those consumers are learning to tune out much of the noise, making it even harder for brands to break through. Related: 7 Online Marketing Tools That Are Totally Worth the Investment But marketers still have plenty of tools that can help them beat the competition. Here are 15 of the top tools every marketer should consider using to make this year’s campaigns a success. 1.... [...]

Jeff Rajeck says, “Ecommerce is a scary business. Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business. On top of that, consumer expectations change so often now that all the effort you put into making customers happy just a few weeks ago may have no measurable effect now. Because of these factors and many others, ecommerce managers can be forgiven for being nervous, paranoid even. To find out more about these fears and offer some group therapy,... [...]

Mindi Rosser says, “For business leaders intent on raising their visibility and promoting their company, Twitter can be one of the best tools to use if your buyers are active on Twitter. To determine whether prospective buyers tweet, type your top competitors into the Twitter search bar. If your competitors’ Twitter handles pop up, click on them. Are they tweeting frequently, or at all? If so, be assured your audience is on Twitter. According to Hinge Marketing, 17 percent of non-client referrals come from social media. These come from people you may not know or have done business with,... [...]

Nash Riggins says, “Handling the delivery side of an eCommerce operation can be a nightmare for small business owners. Between scrambling to generate leads, stocking popular products and fulfilling new web orders, it’s becoming increasingly difficult to stay on the ball all the time. That’s why more and more small eCommerce businesses are turning to Fulfillment by Amazon (FBA). Selling on Amazon If you’re operating in the retail space and not selling your products on Amazon (NASDAQ:AMZN), you’re probably missing a trick. Over the past couple of decades, the behemoth site has risen... [...]

Brent Freeman says, “Circumstances dictate actions, right? Well, that’s especially true in the ecommerce field. By most standards, ecommerce is a young industry. but as the option goes deeper into its 40s in 2017, the slightest hint of an unfamiliar hue turns the dye a completely different color. The reference is to the Indian marketplace. That country’s emergence in the ecommerce marketplace has it set to overtake the United States in less than two decades, with “digital” sales expected to reach $63.7 billion by 2020. This offers American ecommerce companies a big opportunity... [...]