Ryan Bonnici says, “What are the minimum non-vanity metrics every organization adopting inbound marketing should track? A: It’s no secret: marketers have struggled to measure the metrics that matter for a very long time. Fortunately, the internet and advancements in technology have made marketing far more measurable than ever before. Consequently, marketers have become much more accountable for the success they drive. If you are a marketer today, your business and career depend on you tracking the right metrics. But here’s the problem: most marketers take a channel-centric approach to... [...]
Archive for the 'E-Commerce' Category
Segun Onibalusi says, “Do you know how many sites there are in the ecommerce universe? According to Lemonstand, there are 12 to 24 million online stores — and counting. As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing for their undivided attention. So, what’s the secret ingredient to gain ecommerce success? Think social proof. You’ll be able to stand apart from your competition and skyrocket your sales if you tap into the power of social proof in the form... [...]
Greg Randall says, “Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions. Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take. To drive revenue, the construction of cart abandonment emails requires more thought and planning in three key areas: Email layout The ideal content recipe Content hierarchy Before delving... [...]
Nikki Gilliland says, “Last December, Amazon unveiled its first ever bricks-and-mortar grocery store. Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of). Shoppers are simply required to scan smartphones as they enter, leaving Amazon’s “just walk out” technology to detect exactly what’s being taken and charge it to their Prime accounts. It’s one of the first ever examples of a truly seamless customer experience – a trend that’s predicted to be big... [...]
Matt McGee says, “Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a slight gain over its 37.9 percent share during the 2015 holidays. But it’s also another sign of the company’s ownership of US e-commerce dollars. According to Slice’s panel, Best Buy was again the No. 2 e-commerce site during... [...]
Greg Sterling says, “The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly between the desktop and mobile but sales still heavily favored the PC. Mobile devices accounted for 31 percent of sales and the desktop generated 69 percent according to Adobe’s estimates. Simultaneously comScore released desktop commerce data for the... [...]
Tracy Maple says, “Online sales for the November-December period jump about 11% as totals hit a record $91.7 billion, according to Adobe. On desktops, web sales increase 11.9% to $63.1 billion, data from comScore shows. Online sales hit their targets this holiday season, with e-commerce sales increasing by double digits year over year, according to data released today from Adobe Inc. and web measurement firm comScore Inc. U.S. online sales totaled $91.7 billion, up 10.5% from $83.0 billion in 2015 and slightly higher than Adobe Digital Insights’ projection of $91.6 billion for the Nov.... [...]
‘Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’’ – Marketing Land
Barry Levine says, “Content recommendation service Taboola is today announcing that it has purchased site personalization and optimization platform Commerce Sciences and will make its capabilities available for free to Taboola’s customers. Backers of the optimization service, which was launched in 2012 by ex-Israeli Intelligence alumni, include Alphabet/Google Chairman CEO Eric Schmidt’s Innovation, Endeavors. Commerce Sciences will discontinue its current freestanding offering, and its employees, based in Tel Aviv, will move to Taboola’s offices in that city. Deal terms were not made... [...]
Ginny Marvin says, “Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce giant increased digital ad spend during the early holiday push by 224 percent year over year. Linear TV ad spend also rose — by 76 percent — while its print investment dropped 10 percent. “Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and co-founder of MediaRadar... [...]
Astroblu.com is releasing a new e-commerce WordPress theme today, called the ECOMES Theme. They have surveyed the field of prior e-commerce themes and the needs of businesses doing e-commerce, and have come up with the latest (and possibly, the best) theme for an online e-commerce store. Astroblu’s new theme is a solution for anyone needing an online presence, whether you are an offline merchant who knows people are searching online and want to meet them where they are, or whether you are a merchant who only sells online, or whether you are a consultant helping other businesses get online.... [...]