Owen Thomas says, “PayPal is making some of the advances it’s pushed in mobile-app payments available on the Web, the company announced Tuesday. Its in-app checkout experience, which it calls One Touch, is now rolling out to websites which already use PayPal’s payment technology. Consumers will notice a new option to stay logged into PayPal, which will remember their payment options. In a marked change, PayPal will no longer force shoppers to change their payment method from a default bank-account withdrawal; instead, the service will remember the credit or debit card or bank account... [...]

Matt Asay says, “Mobile commerce is booming. Indeed, according to Forrester’s estimates, by 2018, mobile commerce (excluding travel/food services) will exceed 53% of US online sales. But in a striking reversal to the norm, wherein the rich get access to the future first, mobile commerce is thriving first with the comparatively poor. This suggests that to truly see the future of mobile, you might first want to take a look at India or other emerging economies. The Money Is In Commerce While the history of mobile has been consumed with peddling 9-cent apps, and now in-app purchases, the... [...]

Tracey Wallace says, “In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer’s Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive. In all, that’s less than 50 of the top 500 retailers using responsive, and that is still about a 3x increase from 2013 adoption rates. Of course, if that study were to be run again this summer, responsive is likely to take up a larger chunk of that mobile-friendly... [...]

Andrea Johnson says, “Even though the Internet Retailer Conference and Exhibition (IRCE) 2014, the world’s largest ecommerce event, was held during the FIFA World Cup in Brazil, more than 60 Brazilians made it to the conference. The contingent was led by Priscila Inserra, Executive Director, and Renato Gonzaga, President, Concierge Brazil. The goal of their organization is to advance Brazil’s digital marketing by exposing executives to knowledge gathered at ecommerce events across the globe. “Brazil is really growing in (the digital marketplace), and we are proud of it,” Priscila... [...]

Darryl Adie says, “For years people have subscribed to newspapers and magazines, but now consumers can subscribe to receive a wide range of basic products, from fashion to fresh vegetables. As consumer buying habits are trending towards simpler, hassle-free shopping experiences, companies like Pact Coffee, Graze and Glossybox are invading the subscription space and seeing incredible growth. While subscription selling may not be a new model of retail, it has the potential to up-end traditional shopping patterns. Just this month, music streaming subscription services like Spotify were included... [...]

Everett Sizemore says, “If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they’ll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of “Inbound Marketing” for eCommerce businesses. Lastly,... [...]

Morgan Jacobson says, “What is an ecommerce company to do when one of their “most trusted” payment options gets a big slap on the wrist from the US Treasury? Most are learning right now, though data isn’t yet available to report. So, what exactly happened, and how might it affect your small to medium ecommerce business? A $7.7M Slap Hurts Apparently, PayPal disregarded US sanctions and allowed money transfers to forbidden accounts, including some linked to Cuba, Iran, and terrorist organizations. The Treasury Department said in a statement, “PayPal’s management demonstrated reckless... [...]

Amberly Dressler says, “If it feels like your e-commerce advertising is like trying to win a Formula 1 race on a bike you’re not alone. It’s possible to come in first but not likely… The competition is stronger, fiercer and enjoys way more horsepower. Not to mention they’re everywhere too. It doesn’t matter what channels you try and how well you optimize campaigns there’s always someone up ahead. If you struggle with promoting your store with AdWords PPC, Facebook ads or PLAs, read on. I’m going to show you a few tricks to turn your advertising efforts around”. 4... [...]

Satish Meena says, “Less than 1% of total retail sales in India were made online in 2014, but the impact of the Web on offline sales is much greater. The emergence of smartphones and the mobile Internet is playing a much bigger role in influencing the purchase decisions of online users. Customers are using them to research products, even when they are shopping in physical stores; to compare prices with online retailers; to check specifications; and to read user reviews. This user behavior is making the Web a more powerful medium — one that retailers can no longer ignore. It is most influential... [...]

Josh Haynam says, “As a marketer at an ecommerce site, there is constant pressure to deliver more sales. See how quizzes can help by personalizing your product selection. Personalizing your ecommerce site to offer up a tailored product for each visitor can increase conversions by 30% or more. Unfortunately, the reality is that personalization software can be expensive and time-consuming to implement – until recently. A few months back, ecommerce sites began to adopt the quiz as a mechanism for providing targeted product recommendations, and the results have been nothing but impressive”. How... [...]