Andy Hoar says, “I’m pleased to announce the release of Forrester’s US B2B eCommerce Forecast: 2015 to 2020.  In this first-of-its-kind report, Forrester forecasts that US B2B eCommerce will grow from $780 billion in 2015 to $1.13 trillion in 2020 – at which time it will constitute 12.1% of the total $9.39 trillion US B2B commerce market. What’s behind our 2020 $1.13 trillion US B2B eCommerce forecast? Changes to B2B buyer preferences. Today, 74% of B2B buyers research at least one-half of their work purchases online. In addition, 30% of today’s B2B buyers complete at... [...]

Derek S. says, “As brands look to drive deeper connections with their consumers many are leveraging personalization techniques in order to do so. Sprinklr, a social media management company, and hybris software, an e-commerce software and omni-channel solution provider, have announced a new partnership in order to further integrate social media with business processes. The new integration between the Sprinklr Experience Cloud and hybris’ new business platform as a service (YaaS) brands will be able to link First Party Experiences (FPX), such as consumer forums and reviews, directly with... [...]

Liesha Petrovich says, “You’ve spent time and money designing the perfect marketing campaign. You’ve designed a flawless strategy to drive customers to your awesome sales page and you know it will convert. You’ve thought of everything… Except your shopping cart process. When you design a marketing campaign, you’re focused on selling a solution or understanding the motivation for buying a product. You’re thinking about what makes someone click on the “buy” button. But until the last “confirm order” is clicked, the sale is in jeopardy. Shopping... [...]

Derek Eccleston says, “Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed? The world has changed. On average we’re now spending more time on our digital devices than we are asleep, while the majority of leading retailers now see more than half of visits to their sites coming from mobiles. Much has been said about mobile over the years, but how has the mobile customer experience changed and how can we learn from past mistakes to ensure that today’s end-to-end mobile customer experience... [...]

Eugene Dediu says, “After your website visitors arrive at your online shopping cart, it’s simply a shame if your cart then fails you by not helping you achieve the conversion. Depending on what type of business you have, “conversion” can mean different things. For e-commerce websites, the main goal is a sale. Some websites are built with other goals in mind, however, and some have multiple goals. Maybe you create a website with the intention of collecting email signups and whitepaper downloads, or maybe the main goal is driving in-store visits or booking reservations or... [...]

Martin Beck says, “Social media management software company Sprinklr has raised $46 million in venture capital funding at a valuation $1 billion, the company said today. Sprinklr will use the capital to continue expanding into “adjacent product markets and geographies” according to a Sprinklr release. The 5-year-old company, which has now raised a total of $123.5 million, has acquired four companies — Branderati, Dachis Group, TBG and Pluck — in the last year. Sprinklr also announced the launch of “Experience Cloud,” a new product that adds website and commerce management ability... [...]

David Kirkpatrick says, “Ecommerce offers a great opportunity because it allows marketers to sell globally much more easily than opening brick-and-mortar locations around the world. This video from the MarketingSherpa video archive features Rob Garf, Vice President of Industry Strategy and Insights, Demandware, covering this topic with some tips on global ecommerce and insights from the frontlines of selling online in new geographies. Preserving brand value across multiple cultures According to Rob, global ecommerce is growing, and the first challenge is preserving brand value while meeting... [...]

Jawad Khan says, “Dynamic pricing, it seems, is the latest pricing trend that has taken the ecommerce industry by storm. While it is not an entirely new concept and companies have been using it randomly over the years, it is certainly something that is much more relevant in the new age of ecommerce companies. Simply put, dynamic pricing is a strategy in which product prices continuously adjust, sometimes in a matter of minutes, in response to real-time supply and demand. For example: Amazon, the global ecommerce giant, is one of the largest retailers to have adopted dynamic pricing and updates... [...]

David Kyle says, “Often I find myself perusing the internet looking at how people are playing this game of ecommerce. It’s an essential part of my role in trying to improve our own website, by learning how others are doing it. For me there is one standout winner of ecommerce websites, and that is AO.com. Beauty is in the eye of the beholder, show AO.com to somebody who works in design and they will be able to reel off hundreds of prettier websites, with fancy single page design and full screen imagery. AO.com wins it for me because it is doing such a sophisticated job of selling, and understands... [...]

Graham Charlton says, “Yesterday’s #EcomChat looked at ecommerce product pages, which features are needed, are where improvements can be made. Here’s a summary of the discussion… Is the product page still the most important page on most ecommerce sites? The product page is where you would expect most consumers to decide on a purchase, which may make it the most important page. However, there are factors that reduce the primacy of the product page, as Paul Rouke suggests: Quick view allows customers to view a quick product preview from search results or category pages without... [...]