The Martech Today team has published a free guide on ‘General Data Protection Regulation: GDPR’. Martech Today announcement MarTech Today put together this guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. The guide answers the following questions: How does GDPR affect American businesses? What does GDPR entail? How will GDPR be enforced? What are the common misconceptions? Download the guide now! The General Data Protection Regulation: GDPR Martech Today [...]
Archive for the 'GDPR Regulations' Category
The European Union’s upcoming General Data Protection Regulation (GDPR) is leading brands and marketers to multiple confusions and making them worry. Martech’s Barry Levine has shared fourteen misconceptions that existabout GDPR. Levine says, “The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podnar, a digital policy... [...]
A NetApp survey has revealed that about 35% of global businesses think General Data Protection Regulation (GDPR) threatens their existence. The GDPR is coming into effect from the next month and they survey shows that the businesses are not yet ready. Here are more findings from the NetApp survey: 51% of global businesses think GDPR results in reputational damage 67% of global businesses think they may not meet the GDPR deadline In EMEA, levels of concerns have decreased by 9% over 15 months 40% of business have confidence in knowing where their data is stored. To explore more... [...]
Marketing Land columnist Greg Finn has shared an analysis of the Facebook’s updated Business Tools Terms to help marketers cope with the GDPR as it comes into effect from May 25, 2018. Finn says, “As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection Regulation (GDPR) standards to its business globally. Not surprisingly, the Terms changes are timed... [...]
The European Union’s General Data Protection Regulation (GDPR) comes into force from May 2018. A recent research stated that only 15% marketers are ready to comply with GDPR. To help marketers be ready for the GDPR Econsultancy has published an article highlighting the importance of knowing customers under GDPR. John Snyder says, “Ultimately, GDPR will force a moment of self-reflection and present brands with the chance to become the best versions of themselves. And here are a few ways brands can go about achieving this: Get to know your real customers Brands have been using third-party... [...]
Econsultancy is going to conduct an online training on ‘GDPR Essentials for Marketers’. This online course will help you learn everything you need to know about the General Data Protection Regulation (GDPR) before it comes into force in May 2018, and crucially: what to do about it. About the training Econsultancy team says, “GDPR Essentials is ideal for anyone wanting to learn more about the General Data Protection Regulation and how to prepare for the coming changes. It’s split across three themes: the law as it stands today– and as it will be, what the changes mean for... [...]
Econsultancy’s Donna-Marie Bohan has shared four common misconceptions about the GDPR for marketers. It is important to make yourself clear about the GDPR which is coming into effect from coming May. This article may help you learn a few more things about the GDPR. Bohan says, “Econsultancy’s latest research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR. These findings are based on a survey conducted in January 2018 amongst over 1,000 marketers in the UK. In this post, I discuss some of the common... [...]
General Data Protection Regulation (GDPR) a new set of rules implemented by the EU parliament and is set to come into effect on the 25th May 2018. There have been many doubts and issues regarding the implementation of GDPR. A recent research highlighted that only 15% marketers ready to comply with GDPR. Econsultancy columnist Kieran Flanagan has shared some of the challenges and opportunities of GDPR. Flanagan says, “The biggest issue is around awareness. Despite being approved in April 2016, it seems that most individuals and businesses still aren’t aware how the GDPR will affect them... [...]
A recent eMarketer report had revealed that only 6% of firms are completely prepared for the European Union’s General Data Protection Regulation (GDPR). AdWeek has posted about a Forrester report which states the around 15% marketers are fully compliant with the GDPR. The report mentions that less than half have audited their data. Forrester analyst Lori Wizdo has been quoted saying: “Maybe we’re going to play some catch-up for ignoring some good practices that should have been adopted long ago. These are not unmeetable rules. They’re not unrealized rules. And it’s a challenge that... [...]
Econsultancy columnist Ben Davis has shared a list of resources that deal with General Data Protection Regulation (GDPR). Davis says, “Econsultancy subscribers can download A Marketer’s Guide to the GDPR. The guide includes opinion from compliance experts on the most important part of the GDPR as it pertains to marketing. There are also a couple of DMA guides for marketers – one on the essentials of GDPR, and another on the concept of accountability. Checklists The Information Commissioner’s Office (ICO) in the UK has self-assessment checklists for both data controllers... [...]