Google Alerts helps you to know when somebody uses your or your business’s name to search or acknowledge any particular product, service or information. SEOblog contributor Bailey Anderson has published a short guide on ‘How To Set Up and Use Google Alerts’. She says, “Google Alerts has several benefits, and I am going to explain how they could impact your business. These tactics will require you to invest some time into research because every business is different and requires a different approach.I will first assist you in how to set up Google Alerts and then discuss its... [...]

Google Display Network (GDN) allows advertisers to buy ads from Google and reach extend their targeted reach over the Internet. Entrepreneur contributor Perry Marshall has shared four ways to help marketers improve their ROI on GDN. Marshall says, “Google provides you with four different options for selecting your place in the GDN. Managed placement targeting With this option, you enter the web address of the sites where you want to advertise. If those sites are available, Google will show your ads there. You can even target a specific area on a site. For example, you can select www.nytimes.com... [...]

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI. Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using GDN and has also share some ways to help you optimize your display advertising. Talking about the ads that lack UTM tracking parameters, Vidakovic says, “While reviewing the destination URLs for the ads used across these campaigns, I found that many of the... [...]

Google has introduces account-level content exclusions for its display network campaigns. This change affects forums, error pages, photo-sharing pages etc. The Google AdWords team says, “We’re working to simplify the available site category options for Display Network campaigns. In order to streamline the AdWords interface and improve serving, we’re merging some site category options and removing others. These changes will unify the options across Display and Video campaigns and allow for smoother workflows so you can easily manage settings for your whole account. Starting in early 2018,... [...]

Ginny Marvin says, “Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, store location and business hours, as shown in the example below. The ad for a local bakery below could show to a user who is reading a cooking blog, for example. Google says that in testing, 60 percent of clicks on the extension info were to get directions or more information about a store location. Dynamic converting, setting up or opting out Advertisers can create... [...]

Mona Elesseily says, “Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in buying products or services. Furthermore, we’re better able to layer products so they work in tandem. In this article, I’ll discuss some of the targeting options available and discuss some of the ways I like to layer them into campaigns. The inspiration for this article came from a Pub Con session called New PPC Ad Types (specifically Kevin... [...]

Ginny Marvin says, “Google is bringing its very successful product listing ad format to YouTube video ads. Thursday, the company announced the release of TrueView for Shopping. The new YouTube ads are the result of an integration with Google Shopping’s technology and is built on the cards platform that YouTube introduced in March. Cards, which will eventually replace annotations, were extended to TrueView ads last month, giving advertisers the ability to promote their other videos and playlists. They display as an overlay alongside a video on desktop and tablet and below a video on... [...]

Samantha Winchell says, “When you hear the name “Matt Cutts”, the head of Google’s webspam team, do you break out in a nervous sweat? For most, this is not the case, but for some, the mere thought of a Google penalty keeps them up at night. The fact of the matter is, Google is very clear about what is and is not acceptable under their guidelines of use; so if you’re one of those people who breaks out in a sweat when you even see the word algorithm, it’s time for a wake up call. Google is constantly evolving their algorithm, and if you’re doing anything shady, it’s... [...]

Cyrus Shepard says, “Google gives, and Google takes away. Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results. This one hits particularly hard, as I’m known as the guy who optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be authors clamored to verify authorship, both for the potential of increased click-through rates, and also for greater brand visibility by introducing real people into search... [...]

The latest article on HubSpot blog is titled “A Visual History of Google Algorithm Changes”. Erik Devaney says, “In the beginning, Google’s search engine really wasn’t all that good. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking high in search results could be accomplished by essentially using a simple, two-step procedure: Step 1: Stuff your keyword phrase into your page/website as many times as possible. Step 2: Get as many gosh-darn inbound links as you possibly could. For... [...]