The latest article on  ‘Marketing Land’ is titled “Not Who, But What, Is Driving Google?”. Kevin Ryan says, “With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises. Google at one time decried paid inclusion — but then, in 2012, it turned its once-organic shopping search engine into a pay-to-play... [...]

The latest post on ‘Mashable’ is titled “Google: We’re Winning Against Phishing and Spam Emails”. Lorenzo Franceschi-Bicchierai says, “Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.In a blog post published Friday, Google said the Internet-wide efforts against unauthenticated emails, which can be used by spammers and phishers to fake email addresses and deceive users, are working. In fact, the vast majority of non-spam email that Gmail... [...]

The latest ‘Econsultancy’ blog post is titled “Google will add more mobile priority to its update menagerie”. Fiona Salmon says, “Pretty sounding search algorithm updates (Hummingbird, Panda, Penguin…) have plunged many digital publishers into peril as their content plummets out of search engine results pages in consequence. The decline in visitors impacts the performance of ads, which hits revenue. Under pressure from the publisher and ad sales team, the media title’s SEO and editorial teams try to reverse engineer Google’s update and work out new tactics... [...]

The latest ‘Econsultancy’ blog post is titled “Google moves towards a fully-subscribed search service, to detriment of advertisers”. Jon Baron says, “Actions speak louder than words. At a time when ‘big data‘ analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers are clamouring to gain all the relevant insight they can get to stay ahead of the pack.  We know from working with global ecommerce advertisers that Google is the dominant analytics player. Last month Google showed its hand by taking action that should... [...]

Warrior Faraaz, along with his partner Wajahath, has released a WSO he calls Gig Gladiator, and it’s a tool serious marketers can use to save lots of time and get better results. There are two major functions of the tool: 1. Finding Google Alerts for finding blogs, videos, news and discussions or anything else in Google’s alert systemrelated to your keyword    With the Google alerts you can quickly find discussions, blogs, videos and much more, related to your keyword. These locations are places you can go to build a backlink for your site by joining their discussions... [...]