Kevin Webster says, “It’s fairly simple to come up with a list of “goals” that describe a website’s success. These typically include lead generation, downloads (i.e., coupons, menus, or whitepapers), and ecommerce transactions. Noted web analytics writer and practitioner Avinash Kaushikdescribes these as “macro goals” that are clear and easy to define. But these end points aren’t the only actions a user can take on your website that have value. Enter the concept of a “micro goal.” A micro goal may well be a step in the conversion funnel, such as adding a product to a shopping... [...]

Christina Warren says, “Google on Thursday finally released a version of Google Analytics for the iPhone. The iPhone app [iTunes link] comes more than two years after Google released Google Analytics for Android. Like the Android app, Google Analytics for iPhone lets users check in on their website analytics — including real-time visitor reports — from the comfort of their smartphone. In addition to real-time and time-based reports, the app can be used to view behaviors, conversions and more”. Finally, Google Analytics App Arrives on iPhone Mashable  [...]

Robert Miller says, “Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. As a part of the consulting services I provide to clients, I often do trainings of Google Analytics. Sometimes it’s one-on-one or to a small group, and other times it’s to multiple teams at once. As such, there is usually a broad range in the knowledge base of training participants. Here are four resources that I find are helpful for clients to get started with Google Analytics. A number of them would actually be helpful with... [...]

Tom Capper says, “Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement. Traditionally, customer loyalty has been measured using customer surveys. The Net Promoter Score, for example, is based on the question (on a scale of one to ten) “How likely is it that you would recommend our company/product/service to a friend or colleague?”. Regularly monitoring metrics like this with any accuracy is going to get expensive (and/or annoying... [...]

Kevin Webster says, “Knowing the source of your web traffic — organic search, paid search, social media, direct — is important. But taking a look at what your visitors are actually doing and accomplishing on your website is also key. Studying traffic flow can indicate a few potential problems in website navigation or marketing messages, as well as point out what your website is doing well. Google Analytics provides a tool in the Behavior section that can help you visualize the intent of your web visitors, and determine where visitors are dropping out of your goal funnels”. Google Analytics:... [...]

The latest VerticalResponse blog post is titled “Useful Google Analytics: Goals and Attribution Models”. Yael Grauer say, “Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Here are two Google Analytics strategies and a variety of metrics you should be checking to get the most out of this powerful tool: Goals “I think the question that anybody needs to ask themselves when they have a website is what’s the meaningful action... [...]

The latest ‘Econsultancy’ blog post is titled “A first look at Enhanced Ecommerce for Google Analytics”. Ben Barrass says, “Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform. This latest update is a major change to specifically understand customer behaviour and the effectiveness of merchandising efforts, away from attempting to understand products within GA using transactional data alone and covers a number of new opportunities. The... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using Timeframe Comparisons”. Kevin Webster says, “Merely looking at graphs and numbers in Google Analytics for today, this week, or this month won’t tell an entire story. It will simply give you a glimpse of your current performance. To really analyze in depth, add context. One of the simplest ways to do this is by comparing two similar periods of time. By comparing and contrasting, you are trend spotting, and that is the real detective work”. Google Analytics: Using Timeframe Comparisons Web Marketing Today  [...]

This is a reminder for the Website Magazine webinar scheduled on April 8. Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join... [...]

This is a reminder for the Website Magazine webinar scheduled on May 20. Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join... [...]