Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “15 Reasons Why Analytics Prediction Will Make You a Better Marketer″. Baer says, “Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning”. 15 Reasons Why Analytics Prediction Will Make You a Better... [...]
Archive for the 'Google Analytics' Category
The latest MOZ blog post is titled “10 Ways to Prove SEO Value in Google Analytics”. Jeff Sauer says, “Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care So Much About (not provided)?” Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced me enough to join the ranks... [...]
The latest MOZ blog post is titled “Google Analytics Checklist for New Projects”. Geoff Kenyon says, “Whether you’re setting Google Analytics up on a site for the first time or checking a client’s existing implementation, there are quite a few standards to remember. This post offers a simple checklist for doing the job right“. Google Analytics Checklist for New Projects MOZ Blog [...]
The latest ‘Econsultancy’ blog post is titled “18 useful custom Google Analytics reports, segments and dashboards for SEO”. Graham Charlton says, “The customisable features in Google Analytics are great for extracting maximum value from your data. Here I’ve gathered together a selection of custom reports, dashboards and advanced segments to help you measure SEOefforts more effectively. Some you’ll need to create yourself, following the instructions, while the rest you can just click and download and save lots of time and effort. Just click the download... [...]
The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will! But, the sorry part is that, most of the webmasters spend their time making their home page look elegant instead of the landing page! One of the most critical aspects of making your website convert well is to make the landing pages optimized. So,... [...]
The latest ‘Web Marketing Today’ blog post is titled “Understanding Mobile Traffic with Google Analytics”. Kevin Webster says, “Consumers increasingly access the Internet via mobile devices. Businesses should know how their websites are responding to mobile devices, to improve web marketing efforts. Whether you are employing a responsive design that resizes and rearranges itself based on mobile versus desktop visits, or you are sending phone and tablet users to a mobile friendly version of a site, studying visits from mobile users is important. Google Analytics has pre-built “Custom”... [...]
The latest ‘MarketingExperiments’ blog post is titled “Testing and Analytics: What’s stopping you from testing?”. Taylor Kennedy says, “How often do you read a blog or case study about a huge lift (sometimes here on this very site) and think, “That’s too good to be true.” Trust me, you’re not alone. I think like that also and I’m here to tell you that it’s alright. It pays to be skeptical in the marketing world. To me, skepticism is just another way of saying you pay close attention to details. After all, it’s the details that help you discover why people buy your products”. Testing... [...]
The latest post on ‘Copyblogger’ Blog is titled “Finally … Site Analytics for Plain Folks”. Demian Farnworth says, “Analytics. It’s a strange, four-syllable word that causes some people strange fits. You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is. There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition,... [...]
The latest article on ‘Marketing Land’ is titled “Use Google Analytics To Create Campaigns, Not Just Track Them”. Carrie Hill says, “We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons they clicked or what keywords they used to find you. You can also use analytics to track campaigns like email blasts and paid advertising. That’s pretty basic stuff. What many beginning marketers and small business owners don’t know is that you can use analytics data to create an online marketing... [...]
The latest article on HubSpot blog is titled “When’s the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report”. Shilpa Pandya says, “It never ceases to amaze me how many marketers don’t know the answer to that seemingly simple question. It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Sure, there are many other analytics platforms that provide access to this level of detailed analysis of your blog’s performance over time, including HubSpot’s... [...]