Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together. Google Analytics allows you to understand what type of content and marketing messages make your customers respond and become fans. You can use this type of information to come up with offers, products and services that your customers will gravitate toward. Do you want the power of Goggle’s... [...]

Google Analytics helps you identify the sources of web traffic to your WordPress website and to keep it growing. HubSpot columnist Kristen Baker has shared a five step guide to hep you set up Google Analytics for WordPress. Baker says, “Depending on the Google Analytics plugin you choose, set up may differ slightly. The WordPress plugin library has several options, such as Google Analytics Dashboard for WP, MonsterInsights, WooCommerce for Google Analytics, and Analytics Cat. For the sake of this example, we’re going to review how to set up Google Analytics Dashboard for WP by ExactMetrics.... [...]

Content marketing success depends on multiple elements and one of them is the right way to evaluate your content and keep improving it. Search Engine Land contributor Marcus Miller has shared an useful article on how to improve content marketing with Google Analytics. Miller says, “Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to building engagement and driving conversions — there is nothing as satisfying as ranking your content in... [...]

Google Analytics helps you discover the sources of traffic to your websites. To get the real view of it you need to understand how to filter the traffic that comes from authentic sources. MOZ columnist Carlos Escalera has shared some useful tips to filter spam, bots and junk traffic in Google Analytics. Escalera says, “Most users get worried and anxious about spam, which is normal — nobody likes weird URLs showing up in their reports. However, spam isn’t the biggest threat to your Google Analytics. You are! The traffic generated by people (and bots) working on the site is often overlooked... [...]

Headway Capital’s Jennifer Gueringer has published ‘Small-Business Guide to Google Analytics’ in infographics format. It offers an in-depth view of the Google Analytics platform. Gueringer says, “Google Analytics can seem complicated and intimidating for a first time user. But with a solid foundation in the basics of Google Analytics, you’ll be able to progress to using its more advanced features as well. From setting goals to tracking conversions to generating reports, the possibilities it offers are almost endless. There are myriad ways that Google Analytics can improve... [...]

MOZ columnist Angela Petteys has highlighted the ways European Union’s GDPR (General Data Protection Regulation) will affect the Google Analytics and online marketing as a whole. Petteys says, “If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements. Google... [...]

Google Analytics is an important tool that helps brands and marketers identify the sources of their web traffic and develop the strategies to get more visitors. Econsultancy columnist Tim Morris has shared some useful tips for marketers to filter out spam traffic to get accurate data using Google Analytics. Morris says, “Google is actually very good at empowering developers to interact with their tools in novel ways – for Google Analytics this means allowing hits to be reported from sources that aren’t necessarily websites. That’s what the Measurement Protocol is for. Anything... [...]

Google Analytics is going to add four new features to provide webmasters better ways to measure their site performance. The new features will allow them to focus on users in reporting, measure lifetime metrics and dimensions for every user, reach users most likely to convert and more. On how to focus on users in the reports, Google’s Gene Chan says, “Analytics standard reports have been updated to focus on your users. User metrics are an essential way to understand engagement with your customers, especially those who may have multiple sessions across multiple days. With our updated... [...]

MOZ columnist Tom Bennet has published the Complete Guide to Direct Traffic in Google Analytics. This guide is aimed at helping marketers and webmasters understand the ways they can analyze sources of direct traffic using Google Analytics. Bennet says, “When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but... [...]

The Data Studio allows users to turn their data into informative reports and dashboards that are easy to read. Google keeps adding more and more features to it including various report formats. Now Data Studio can be used to prepare embedded reports also so that users can publish the reports directly on their sites. Talking about this new feature, Google’s Nick Mihailovski says, “Many customers want to bring Data Studio reports into their workflows or publish Data Studio reports on their own website. Now you can embed Data Studio reports in your websites and apps using simple iframe... [...]