Allison Howen says, “Self-service analytics tool DataHero has unveiled a Google Analytics integration, which aims to help users make quicker data-driven decisions for their business. “The Google Analytics integration is one of the most requested by customers,” said DataHero co-founder and CEO Chris Neumann. “Every marketer uses Google Analytics to track traffic and we’re making the data visualization aspect easier to drive business decisions forward.” Through the integration, DataHero will create suggested charts based on the Google Analytics data. That said,... [...]
Archive for the 'Google Analytics' Category
Craig Bradford says, “Problems in Google Analytics are causing you to get bad data, misunderstand reports and draw wrong conclusions. Many of these are not your fault, they’re due to settings, bugs and the configuration of Google Analytics. There are also some that are just easy to misunderstand and that I’ve seen trip up even experienced consultants. Read on to learn what you need to look for. Beware of sampling bugs My team and I have recently seen some strange sampling issues/bugs in Google Analytics. We were looking at the landing page report with an advanced filter. All... [...]
Tom Capper says, “Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being relatively easy to fix. Depending on your situation, one or more of a few simple steps may be appropriate. Look for the entry in the left-hand column below that best describes your situation, and make sure you’ve taken the steps listed on the right”. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains MOZ Blog [...]
Chow says, “Google Analytics allows bloggers to see almost every statistic under the sun in regards to their site. The benefit of seeing these statistics is the opportunity it provides to watch growth, see mistakes, and make adjustments accordingly. It is important for bloggers to understand Google Analytics and what it has to offer. Here we will review a few tips to help you understand these statistics! Firstly, the average visit duration – how long readers are staying on your page – per given amount of time (such as “monthly” “daily” or “hourly”). From experience, if visits... [...]
Amy Gesenhues says, “Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface. Google says its new Tag Manager API has, “All the power of the web interface.” The new full-featured Google Tag Manager API lets you customize the infrastructure to suit your needs, whether that means building your own tools or better integrations with your existing workflow. Google Analytics Blog”. Google Analytics Launches New Set Of Tools For Tag Manager Users Marketing Land [...]
Mark Leech says, “Frustrated by (not provided) keyword data and other Google Analytics niggles? This post looks to help you resolve these issues to get more from your organic search data. There are many differences between agency-side and client-side, not least the amount of sites worked on! However, there are also some shared resources that add value to both sides of the coin. Data sources are an example of this and when we’re all fighting the same fight, it’s essential to have consistent pots of data to analyse and report on”. Unlock (not provided) organic data and other quick Google... [...]
James McCormick says, “You’ve heard us saying a thousand times: the buzz about big data isn’t about the amount of data you’ve collected; it’s how you digest that data and turn it into actionable insights. With the revamp to Google Analytics’ (GAs) benchmarking, Google is taking the next steps in allowing us common folk to process data in a platform with a simple UI, built to enable you to draw insights to catalyze actionable improvements to your marketing program. Google’s vision is there. GAs extended benchmarking capability – available to free and premium users –... [...]
Jom Seward says, “I love Screaming Frog. It is without doubt the best SEO tool I use on a daily basis (no offense, Moz). The sheer amount of data you can get about your website, or someone else’s website, is incredible. You can find broken links, you can check for your Google Analytics (or any other) code on all pages through the custom search, and you can even go so far as to follow all the redirects and find out the redirect paths in a website. In this quick guide, I’m going to show how Screaming Frog data can be used to help perform a content audit. The data in Screaming Frog... [...]
Ben Barrass says, “Benchmarking, for those that were in the know, was once a fantastic feature of Google Analytics. Discontinued in 2011, and then followed by the removal of Adplanner the following year, meant it became a lot harder to contextualise the great work marketers were doing and get valuable market information. Alternatives for benchmarking have always been available, based on toolbar tracking or proprietary stats vendors for example, but those that used Google Analytics benchmarking reports loved the feature for its simplicity, the fact that it was perceived to be well informed, and... [...]
James McCormick says, “You’ve heard us saying a thousand times: the buzz about big data isn’t about the amount of data you’ve collected; it’s how you digest that data and turn it into actionable insights. With the revamp to Google Analytics’ (GAs) benchmarking, Google is taking the next steps in allowing us common folk to process data in a platform with a simple UI, built to enable you to draw insights to catalyze actionable improvements to your marketing program. Google’s vision is there. GAs extended benchmarking capability – available to free and premium users – offers... [...]