Koozai has published ‘A Beginner’s Guide to GA4’ featuring useful advice on Google Analytics 4. The Koozai team says, “If you want to learn more about GA4, look no further, you’ve found it! An overview of GA4 and the new features How to create and structure a GA4 property, properly Building custom report cards Using the Explore feature In this whitepaper, we will be looking at the key new features and walking you through how to set up and navigate around GA4.” A Beginner’s Guide to GA4 Koozai  [...]

Koozai’s Gary Hainsworth has published an article ‘What Are The Alternatives To GA4 Tracking?’ featuring the Google Analytics 4 alternatives. He says, “Those listed below usually have free versions, but many are limited to a smaller number of users or pageviews per day. This will be fine for some users, but bear this in mind when looking at the plans available. Matomo Matomo is an open-source analytics tool, originally called Piwik. There is a Pro version for larger site (see below), but the basic version is great if you are interested in hosting your own analytics or paying... [...]

This is a reminder for a CMI webiar to be held of December 8, 2022.  Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)? Google Analytics wasn’t created for content people and GA4 is even worse. Join us for a webinar... [...]

Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)?... [...]

Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics. Search Engine Journal has published ‘Google Tag Manager: A GA4 Beginners Guide’. Kayle Larkin says, “I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll take a look at how Google Tag Manager works, followed by an easy five-step GA4 setup tutorial with pictures. Difference Between Google Tag Manager And Google Analytics Google Tag Manager... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. It provides implementation instructions and reference materials geared toward a developer audience. Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ sharing some useful strategies to use GA4. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring... [...]

Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ featuring Dana DiTomaso. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.” Social Media Examiner  [...]

Exposure Ninja has published ‘Beginner’s Guide to Google Analytics 4’ explaining the new Google Analytics version. This guide covers the following: What is Google Analytics 4? Should I switch to Google Analytics 4? What’s Changed – Universal Analytics Vs. Google Analytics 4 How to set up Google Analytics 4 Views and Data Streams Google Analytics 4 Dashboard Overview Reports Snapshot Real-Time Overview report Life Cycle reports Acquisition reports Engagement Reports Monetisation Reports Retention Report Demographic Reports Tech Reports Library Building Comparisons Event Tracking Google... [...]

Databox, Inc. has published ‘Google Analytics 4 Migration: A Step by Step Guide’ to help you with the Google Analytics 4 migration process. Davor Štefanović says, “To help you go through the immigration process easier, we have created this helpful step-by-step guide that covers the following: Is this GA4 Migration Guide for You? How to Back Up Your Data from UA How Long Does It Take To Switch from UA to GA4?  A Step-By-Ste[ Guide to Google Analytics 4 Migration Is this GA4 Migration Guide for You? Not everyone wants to make the switch, nor does everyone need to (at least... [...]

MarTech has published ‘A guide to Google Analytics 4 for marketing agencies’ featuring information you need to know to prep your clients for the change. The MarTech team says, “GA4 is currently available (and the default if you set up a new property), but many marketers still rely on Universal Analytics. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Companies that integrate with Google Analytics must update their integrations before the July 2023 deadline, and this includes CallRail. We are currently revamping... [...]