Social Media Examiner has published a new video ‘Google Analytics 4 Migration: How to Prepare’ to help you smoothly migrate to GA4 from the older versions. The SME team says, “Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? Discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data.” Social Media Examiner [...]
Archive for the 'Google Analytics' Category
By gaining deeper insights into Google Analytics 4, you can make yourself comfortable with site traffic, user engagement, events, and conversion reports. Search Engine Journal contributor Kayle Larkin has shared four tips to help you get started with Google Analytics 4. She says, “Here are four GA4 tips to get you up and running. 1. Site Traffic Let’s start with the basics. How will you know if your marketing efforts are resulting in site growth? To measure site traffic, you can look at users or sessions. Users represent an individual who visited your website. Sessions represent “visits”... [...]
Search Engine Journal is hosting a live podcast ‘Google Analytics: What’s A Good Bounce Rate In 2022?’ on Friday, February 18, 2022, at 3 pm ET. The podcast will feature Kayle Larkin, a data-driven SEM strategist at Larkin SEO. Loren Baker says, “Kayle is the “legit” Analytics + SEM consultant for B2B and eCom companies worldwide. She also made GA’s list of “Women in Analytics” for 2020. She has written guides on using Google Analytics to build profitable marketing campaigns on Search Engine Journal and Ahrefs. Her guides have also been shared on Twitter and LinkedIn... [...]
Krista Seiden has published a new video ‘GA4 Quick Tips – Pages Report’ highlighting the Pages report that helps Google Analytics 4 users gain a better understanding of their website’s performance. In this short video, KS Digital founder and former Googler Krista Seiden walks you through Pages Reporting in Google Analytics 4 KS Digital [...]
The Google Analytics platform provides you with easy-to-understand reports that can be used to plan and execute your further marketing campaigns. Databox Inc. contributor Djordje Cvijovic has published a comprehensive article on ‘Google Analytics Automated Reports’. Cvijovic says, “As marketers, we’re always looking for new ways to streamline our workflow and save time. And that’s where automation comes in. If you are a Google Analytics user, automated reports are a great way to help you make the most out of your data. Wondering how? Discover the benefits of automated Google... [...]
By evaluating how your social media marketing campaigns are performing, you can continue to make the required changes for achieving better results. Orbit Media’s Andy Crestodina has shared five ways to help you use Google Analytics to track social media. He says, “This post shows the step-by-step process for answering each of these questions. How much traffic is social media bringing to your site? Which specific social networks are sending traffic to your site? How much social traffic is going to any specific blog post or web page? How to create a segment to see social media traffic... [...]
Google Analytics has been utilized by marketers to better understand campaign performance and help with data-driven decisions for marketing attribution/resource allocation. Click Insight has published an article stating why Google Analytics 4 (GA4) is valuable to marketers. The CI team says, “GA4 is geared towards marketers.1) GA4’s User Interface Layout with Customer Life Cycle in Mind For marketers looking to identify the right time to serve content, it is critical to understand where customers/users are in the Customer Life Cycle and what their behavior is within a particular stage. With... [...]
Semrush contributor Michelle Ofiwe has published an article listing 35 insights that Google Analytics can give you about your website. She says, “In Google Analytics, a metric is a single, measurable piece of data. Metrics can appear in sums or ratios. Some common Google Analytics metrics include pages per session, screen views, bounce rate, and time on page. Insight 1: Active Users on Site This metric indicates how many active users are on your site in real-time. You can also use this metric to double-check if you’ve set up Google Analytics correctly on your website. Insight 2: Top Active... [...]
Quality traffic helps you to boost business success. By creating an SEO strategy that drives organic traffic to your website, you can create more sales opportunities. MOZ contributor Adriana Stein has published an in-depth article on measuring the quality of your SEO traffic using Google Analytics. She says, “We can go on and on about Google Analytics, but today we’re specifically looking at traffic quality. Here are the top metrics to keep an eye on: Engagement metrics: time on site, pages per session, exit rate Conversion metrics: conversion rate, form submissions, other goal completions, Relevance... [...]
Towards Data Science contributor Chloe Morgan has published an in-depth article titled ‘How to Measure User Interactions in Google Analytics’. Morgan defines interaction as “An interaction is any touch point with an element on a website. These are defined by Analysts or Google Analytics Users and can be clicks, hovers, scrolls etc.” This article answers questions such as: What is an interaction? What’s the difference between event metrics in GA? When should you use Unique Dimension Combinations? How to calculate Interaction Rate. How to Measure User Interactions in Google... [...]