Infinum Inc. contributor Mirna Hari has published an article on Google Analytics titled ‘A Google Analytics Love Affair’. She says, “Many love stories happen spontaneously; or even accidentally. But some start with a meticulously planned strategy. This particular strategy included asking a boy out using Google Analytics, or more precisely, using UTM parameters. UTM parameters UTMs are customizable pieces of text that you add to a URL, which allow analytics software like Google Analytics to track custom traffic. Using UTM-s can help us figure stuff out like which traffic sources,... [...]

Google has published a new guide called ‘Four steps to get started with the next generation of Google Analytics’ to help you start new Google Analytics. The Google team says, “As customers engage with your business in new ways, it’s important that you are able to understand their journeys across multiple touchpoints, and deliver better experiences that meet their evolving needs. Analytics gives you the essential insights you need to be ready for what’s next, and the new Google Analytics is designed to help you get better ROI from your marketing for the long term. While the... [...]

Google Analytics has been helping many businesses to improve their marketing initiatives by helping them interpret the impact of different marketing campaigns. Portent’s Michael Wiegand has shared four ways to improve your data with Google Analytics 4. He says, “In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing: What does it take to upgrade, and is upgrading... [...]

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4. The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how Google Analytics... [...]

Cardinal Path’s Bill Tripple has published a three-step guide to implementing Google Analytics 4 on your website. He says, “Implementing Google Analytics 4 on your website requires a new GA4 property and implementing dual tagging across your website. Again, this article outlines the steps to setting up a single generic dual tag. This does not include mapping custom parameters or user properties to custom dimensions. You will need to replicate this process until all of your current UA tags have parallel GA4 tags. We have also included instructions on how to add GA4 via gtag.js, which... [...]

MOZ has published a new Whiteboard Friday video titled ‘How Do Sessions Work in Google Analytics?’ feature Tom Capper. The MOZ team says, “Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time... [...]

Google has launched the new Google Analytics after beta testing. It remains one of the most comprehensive tool to analyze the performance of your websites. AdWeek’s Ronan Shields has shared an article on Google Analytics Privacy Reboot. He says, ” Google Analytics, arguably the default tool for understanding online consumer preferences, received an overhaul earlier this week as part of the internet giant’s adjustment to more intense scrutiny of data usage. Following a year of beta testing, the updated Google Analytics platform will use machine learning to help marketers better understand... [...]

Google has announced the launch of a new version of the Google Analytics platform. According to Google, it will offer smarter insights to improve your marketing decisions and get better ROI and provide a more complete understanding of how customers interact with your business. Google’s Vidhya Srinivasan says, “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface... [...]

Maddy Osman of WordPress has shared an article on creating a custom report in Google Analytics. The article covers the following: What are custom reports in Google Analytics? How to create a custom report in Google Analytics Final thoughts: custom reports in Google Analytics Osman says, “Google Analytics is an essential integration for any website. The sooner you install the JavaScript tracking code, the sooner you’ll have access to interesting data insights about your visitors and how they use your website. Though Google Analytics offers many useful reports for analyzing data... [...]

Koozai has published a new podcast episode ‘How To Check Content Performance Metrics On Google Analytics’. Stacey Parsons says, “Hi, I’m Stacey, Content Marketing Executive at Koozai. And today I’m going to show you how you can quickly check your content’s performance metrics using Google Analytics. So the first thing you want to do is log into your Google Analytics account and make sure that the correct account is selected in the top left hand corner. Usually this will either be the main account over site or website data. Then you need to navigate to behavior, site content... [...]