Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Journal contributor Janet Driscoll Miller has published a step-by-step guide titled ‘How to migrate to Google Analytics 4’. She says, “That means that you need to seriously address your analytics plan as soon as possible to ensure that as of that date that your new GA4 property is tracking correctly and can provide you with accurate year-over-year data. Here’s how to migrate to Google Analytics 4. Phase 1: Create your GA4 property and launch... [...]
Archive for the 'Google Analytics' Category
The Digital Marketing Institute has made available the replay of its ‘GA4 Essentials’ webinar with Neil Patel brands. Christopher Coomer says, “What is all the fuss about GA4 and how much do marketers need to know about it? How does it differ to earlier versions of Google Analytics? Christopher Coomer of Neil Patel Accel joined us for a webinar and in-depth discussion that covers what you need to know now to get started with GA4. You can also view and download Chris’s GA4 Essentials presentation. The webinar is brought to you in collaboration with Neil Patel Brands –... [...]
Search Engine Land is hosting a webinar ‘Get a Jumpstart with Google Analytics 4’ on Thursday, June 16, 2022. The SEL team says, “Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now. Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces. Join experts from iQuanti and learn... [...]
Digital Marketing Institute contributor Cathal Melinn has published a guide titled ‘A Guide to GA4 vs Universal Analytics’ showing where you can find familiar reports in the new GA4 environment. Cathal Melinn says, “This article acts as a guide to GA4 for marketers who use Universal Analytics and is written to help show where you can find familiar reports in the new GA4 environment. So, when Google shuts down Universal Analytics, you will have the knowledge you need to hit the ground running with Google Analytics 4. You might also like to watch our TeamTalk explaining the key... [...]
Google Analytics powers up your understanding of how your websites are performing. In-depth understanding of GA4 can help you further improve your site performance. Koozai has published a new video ‘How To Modify Charts In GA4’ highlighting how you can modify charts in Google Analytics 4. Click here to watch the video tutorial. Koozai [...]
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Land contributor David Ogletree has published Google Analytics 4 Guide for PPC. He says, “One of the main concepts of GA4 is differentiating between user engagement and session engagement. The main difference is that user engagement statistics can span more than one session. A session engagement includes data for each session. GA4 is all about engagement. The biggest difference you will notice in GA4 is that the bounce rate is gone. It has been replaced... [...]
By installing Google Analytics on your site, you can track how well you are bringing potential clients to the site and your success in converting users into clients. Forbes contributor Peter Boyd has published an article on using Google Analytics to track your SEO efforts. He says, “It is important to keep track of analytic data from your website on a regular basis. Many of the law firms I’ve worked with chart their progress monthly in areas such as the number of newsletter sign-ups, bounce rate (i.e., how quickly a user left the site) and most-viewed blog posts. The precise metrics... [...]
Search Engine Land contributor Krista Seiden has published an article on generating a Google Analytics 4 landing page report in 10 easy steps. She says, “Want to make your own landing page report in Google Analytics 4, but not sure how? Then this article is for you. Read on to learn how you can make your own landing page report in GA4 in a few simple steps. Step 1: Start from a similar template. In this case, the Pages and Screens report in GA4. Then click Customize Report in the upper right corner. Step 2: Click in to edit the included dimensions and Click “Add dimension”. Scroll... [...]
MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility [...]
MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility [...]