MOZ team says, “Through experimentation and analysis of patents that Google has submitted, we’ve come to know some interesting things about what the engine values. In today’s Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks“. The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google’s Rankings – Whiteboard Friday MOZ Blog  [...]

Angela Patteys says, “If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google decided to change its name in May of 2015 to be more inclusive of its diverse group of users. If you aren’t familiar with GWT or Google Search Console, let’s head back to square one. Google Search... [...]

Roy Hinkis says, “When Moz undertook this year’s Ranking Correlation Study (Ranking Factors), there was a desire to include data points never before studied. Fortunately, SimilarWeb had exactly what was needed. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how these metrics corresponded to higher rankings. These... [...]

Jack Simpson says, “Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report. This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving. According to the study, positive signals such as the amount of time spent on a page are having an increasingly significant impact on rankings. This means it’s more important than ever to keep the reader engaged. With that in mind, I’m going to use this post to try and explain how you can achieve ‘quality content’ on your site based on some of the... [...]

Patricio Robles says, “Earlier this year, Google announced that it would begin using mobile-friendliness as a ranking signal on April 21, 2015. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” the company wrote on its blog. “Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” That created an imperative for website owners: address mobile experience, or else.  April 21 is just a week away and because of the potential impact... [...]

Monica Montesa says, “If a higher ranking in Google search is what your heart desires, there’s another trick to appeasing the Google gods: Securing your website using HTTPS. While you should continue including SEO-friendly keywords, tags and other ranking signals on your website and within your branded content, having a secure site that protects the data of your customers is a huge plus. Not only does this make you look good in the eyes of Google, it makes you appear more trustworthy to prospects and customers on your site as well. Also, it’ll help you stand out from the competition —... [...]

Graham Charlton says, “How can businesses find out that they have been penalised by Google?  I’ve been asking a number of search experts for the tell-tale signs to look out for… Types of Google penalties First up, I think it’s important to distinguish between manual penalties, for which sites will recieve notification via Webmaster Tools, and those caused by algorithm changes. The larger changes like Panda and Penguin are designed to cut down on nefarious practices like automated link building or on sites with thin content, as in the latest updates. However, Google also takes... [...]

The latest MOZ blog post is titled “6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday”. Rand Fishkin says, “Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today’s Whiteboard Friday, Rand covers six great methods that don’t even involve content marketing“. 6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “How to Get Your Website to Rank High on Google”. Lori Dilow says, “You know the reasons you need a website – and now that it is feasible to build one with a relatively low price tag attached, both young companies and well-known businesses have a growing amount of competition when selling their products and services on the Web. This saturation of the marketing makes it more complicated for companies to be found online without forking over cash to Google for the privilege – 90 percent of visitors won’t see the third... [...]