In today’s world of online marketing, your reputation depends on how well you rank in Google. With quality content and right optimization strategies you can achieve this. HubSpot columnist Bella Valentini has shared three strategies that can help you secure #1 ranking on Google. Valentini says, “People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’re... [...]

Search Engine Land has reported that Google has started sending the mobile-first indexing notifications to the webmasters. Barry Schwartz has shared a snapshot of such notifications received by some users. says, “The notification reads “mobile-first indexing enabled for” and specifies the domain name of the site it was enabled for. Ari Finkelstein shared a screen shot of the notification with us. It reads: This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version... [...]

MOZ has published a case study titled ‘The Google Ranking Factor You Can Influence in an Afternoon’. The study features some proven strategies to boost Google ranking. On writing content, Jeff Baker says, “Watching us SEOs respond to Google updates is hilarious. We’re like a floor full of day traders getting news on the latest cryptocurrency. One of the most prominent theories that made the rounds was that longer content was the key to organic ranking. I’m sure you’ve read plenty of articles on this. We at Brafton, a content marketing agency, latched onto that one for a... [...]

In 2016, Google announced that its algorithms will primarily use the mobile version of a site’s content to rank pages from that site. This will lead to mobile-first indexing wherein the webmasters will have to be more concerned about the mobile versions of their sites. To help webmasters get themselves ready for Google’s mobile-first index, Econsultancy columnist Andrew Isidoro has shared seven steps. Isidoro says, “If your website is designed responsively (or with a dynamic serving setup) and your primary content and mark-up is the same across mobile and desktop devices, you are... [...]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin talking about the 10 things that do not affect Google rankings. MOZ team says, “What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about”. 10 Things that do not affect your Google... [...]

With evolving mobile technologies and increasing adoption of the mobile devices, SEO too is going mobile. You need to create pages which fit into the mobile-first index. In the similar lines, your content also should be such that fits into the mobile-first index. To help marketers learn how to craft such content, Search Engine Land’s Patrick Stox has published a short guide. Stox says, “Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t... [...]

SEO is vital for marketers. It puts them in front of the prospects who are waiting to buy a great product or a service. On needs to know the right ways to optimize the search engines for achieving right results. CMI’s Alex Chris has shared eight tips to boost your page ranking for one keyword. Chris has offered advice covering baseline ranking, reviewing on-page SEO, establishing relevance between pages etc. Chris says, “Before doing anything else, find out where your page ranks today for the keywords you want to improve. Without a baseline, you will not be able to measure progress. You... [...]

Google’s Mobile-first Index is expected to arrive in 2018. As reported by Search Engine Land, in a drive to help prepare webmasters to prepare for it, Google has hinted them to switch m-dot domain to responsive. The responsive domains deliver faster performance due to absence of proxy server. In it all content is served from a single URL so the content fits any screen size. Also responsive domains’ single URL approach boosts search engine rankings. Search Engine Land’s Barry Schwartz says, “Google said in a recent “webmaster office hours” video (at the 25:16 mark) that... [...]

In the world of search engine marketing, content plays dynamic role to get good rankings. Apart from text, photos, visuals and graphics help marketers promote their products effectively. MOZ’s Rand Fishkin shares tips on the ways to rank hight in Google with these graphical elements. MOZ teams says, “When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare... [...]

Megan Hannay says, “Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to Siri in public, not of a future inside self-driving cars or those moments when we just don’t want to get up from the couch. Currently, most voice searches happen on mobile phones. But within the next few years, it seems likely that devices with... [...]