HubSpot columnist Matthew Barby has published an interesting story with the title ‘Your Google Rank Doesn’t Matter Anymore’. It covers search engine optimization, keyword rankings, personalization. Barby says, “For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could... [...]

The Entrepreneur magazine team has published a video ‘7 Advanced Google Search Tricks You Should Be Using For Market Research’ featuring Neil Patel. You may know how to use Google’s basic search functions, but in this video, Entrepreneur Network partner Neil Patel wants to teach you some advanced tricks for market research. His first tip is to use an exclusion query. By excluding some criteria, you can find out which sites mention you or a keyword of your choice while filtering out unnecessary noise. For example, if you want to see which websites mention you, but have a bunch... [...]

In 2016, Google announced that its algorithms will primarily use the mobile version of a site’s content to rank pages from that site. This will lead to mobile-first indexing wherein the webmasters will have to be more concerned about the mobile versions of their sites. To help webmasters get themselves ready for Google’s mobile-first index, Econsultancy columnist Andrew Isidoro has shared seven steps. Isidoro says, “If your website is designed responsively (or with a dynamic serving setup) and your primary content and mark-up is the same across mobile and desktop devices, you are... [...]

Google has published the Search Engine Optimization (SEO) Starter Guide for the people who own, manage, monetize, or promote online content via Google Search. This guide provides a complete overview of the basics of SEO according to the Google best practices. The following are the contents of the guide: Getting started Help Google find your content Tell Google which pages shouldn’t be crawled Help Google (and users) understand your content Manage your appearance in Google Search results Organize your site hierarchy Optimize your content Optimize your images Make your site mobile-friendly Promote... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the impact of Google AdWords on organic search results. MOZ team says, “It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t”. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results MOZ  [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the effective link building strategies. Fishkin says, “When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant”. How Google Gives Us insight into Searcher Intent Through the... [...]

To strengthen the online presence of your business it is very important to get good rankings in search engines. With algorithm changes that occur in the SEO it becomes crucial for everyone to keep the sites search engine friendly. Search Engine Land columnist Stephan Spencer has explored the anatomy of a Google search listing to help marketers secre good rankings in the search engines. Spencer says, “Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence,... [...]

Google gas added a business dashboard to the its search platform. This dashboard allows the business owners to add their listing data to Google Search. Google’s Ranjith Jayaram says, “Now business owners can manage their online presence right from Google Search: Add or correct business information, post updated hours, and more. Post on Google and stay engaged with your customers. Share photos that make your business stand out. See how many views your listing gets, and easily access detailed information about your listing’s performance. Know when users upload photos of your business. Quickly... [...]

The MOZ team has published a video featuring Rand Fishkin who shares some tips to find out if a page is marked “low quality” in Google. MOZ team says, “What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday”. How to Determine if a Page is “Low Quality”... [...]

It requires proper knowledge and continuous efforts to keep your sites ranked well in Google results. SEO plays a pivotal role in running an online business. Business.com writer Lucas Bikowski has shared five tips to improve your website’s Google rankings. Bikowski says, “SEO is all about ranking. Everyone wants to have their website listed in pole position in Google’s search results. This is the aim. It is human nature to start at the top and read downward, the way you were taught to read as a child. It is automatic. To get to No. 1, follow these basic yet crucial steps. Keywords Google... [...]