For good SEO ranking, backlinks are important for webmasters. By effectively working on JavaScript, webmasters can keep a clean backlink profile. Search Engine Land’s Kyla Becker has published an article indicating how Google treats JavaScript. Becker has also answered five questions related to JavaScript. Becker says, “Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are... [...]

Google keeps rolling new algorithm changes every now and then. The algorithm changes affect sites in terms of the web rank rise or drop. Marketing Land columnist Kristine Schachinger has shared an in-depth article on how marketers and webmasters should react to the Google algorithm updates. Schachinger says, “You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.” “Activity” means... [...]

Featured Snippets are blocks in the Google search results which answer a question asked by the user. According to a recent Stone Temple Consulting study, 30% of Google’s search results have Featured Snippets. Eric Enge says, “Google’s use of these types of features has now passed the 50 percent mark in our query set. That’s a clear indicator of how important these are to Google. Users think that it’s very important, too. In our survey of approximately 1000 users, over 60 percent said they wanted “More results that answer my question directly without my having to visit a website... [...]

MOZ’s Dr. Peter J. Meyers has shares lessons from 1,000 voice searches on Google Home. Meyers has shared the results of searches on Google Home with how, how to, what, when, where, who and why. Meyers says, “From the 5.3K questions with snippets, I selected 1,000, excluding video but purposely including a disproportionate number of list and table types (to better see if and how those translated into voice). Why only 1,000? Because, unlike desktop searches, there’s no easy way to do this. Over the course of a couple of days, I had to run all of these voice searches manually on... [...]

Simple and easy to understandable content has been the key to achieve good Google search rankings. But in a recent in-depth article Search Engine Land columnist Eric Enge advises marketers to not to oversimplify the content for getting a good ranking. On how Google keeps improving its search algorithm, Enge says, “As an industry, we need to change how we think about Google. Yet we seem to remain desperate to make the algorithms simple. “Oh, it’s this one factor that really drives things,” we want to say, but that world is gone forever. This is not a PageRank situation, where we’ll... [...]

Marheting Land has reported that Google has added new quick filters to its nobile image search. With these filters visitors can filter latest images, GIFs, clip art, colors and copyright usage. Barry Schwartz says, “Google Image Search has added a new filter option to the mobile version of image search. Right under the search box, it now gives you quick filter links to filter for the latest images, GIFs, clip art, colors and copyright. You can even drag the bar to the left to show more color filtering options. At the end of the filter options is an option for filtering for “labeled for... [...]

Web search has been changing dramatically since its inception. Almost every human using computer makes a search a day. Google has played pivotal role in the search domain. And the company is in a constant quest to improve its web search technology. Recently Google has announced new Search Quality Rater guidelines, Ranking changes and has made available direct feedback tools. This helps web users find what they want easily and quickly. Ben Gomes, VP, Engineering at Google says, “Today, in a world where tens of thousands of pages are coming online every minute of every day, there are new ways... [...]

Google has released a video showing how the company makes improvements to its search algorithm. In 2017, Google ran 130,336 search quality tests. Google Search team says, “We work with external Search quality raters to measure the quality of search results on an ongoing basis. Raters assess how well a website gives people who click on it what they are looking for, and evaluate the quality of results based on the expertise, authoritativeness and trustworthiness of the content. These ratings do not directly impact ranking, but they do help us benchmark the quality of our results and make... [...]

Michael Guta says, “Google (NASDAQ:GOOGL) recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business owners, may want to pay attention considering the search engine has a history of eventually penalizing sites for not taking heed. Google Noindex Advice Specifically, websites currently republishing content sourced from original authors are now encouraged to “noindex” that content. This Google noindex advice is something most content creators are unlikely to follow. In a fight to rank on the top page of Google, specifically... [...]

Dr. Peter J. Meyers says, “Just over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%. While there haven’t been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure. MozCast is, of course, just one data set, so I asked the folks at Rank Ranger, who operate a similar (but entirely different) tracking system, if they... [...]