The Search Engine Journal team is hosting a webinar on ‘Content Massacre: Why & How You Must Improve or Remove Your Old Content’ on Wednesday, March 27, 2019 at 2:00 pm ET. The SEJ team says, “In this session, you will learn: A repeatable process for auditing and evaluating your existing content. We’ll tell you how to find out what content you have and what you should be looking at to understand whether your old content is helping you, having no impact, or potentially hurting you. How to tell the difference between high-quality and low-quality content. Is your content high... [...]

MarketingProfs is hosting a webinar on ‘Ssing Conversational Marketing to Reel in More Leads’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “By the time they arrive on your site, your prospects have already conducted searches, analyzed product reviews, and maybe even *gasp* checked out some of your competitors. Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they... [...]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 2:00 pm ET. The MarketingProfs team says, “We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly, how can you keep it from happening again? Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for: Driving... [...]

MarketingProfs is hosting a webinar on ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve hired the best talent, how do you retain them and protect your investment? Join us as we break down the essential roles in a high-performing marketing team, discuss what makes marketers tick, and show how you can help your team improve their personal and professional... [...]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to: Pinpoint quantifiable metrics for each influencer campaign Create a winning strategy for influencer selection, blending influencer and audience demographics with... [...]

MarketingProfs is hosting a webinar on ‘Email Design Trends That Engage Subscribers’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “Email design continues to be a challenge for marketers, especially given the changing design and technology standards across inboxes and devices. Regardless of whether your audience includes consumers or B2B subscribers, email design is vitally important to ensure your content is accessible, useful, and memorable. Join one of our most recommended speakers, Michael Barber, as he shows you the email design trends that matter most. You’ll... [...]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 11:00 am PT / 2:00 pm ET. The MarketingProfs team says, “Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for: Driving webinar registration Delivering engaging presentations Enhancing the audience experience Getting the most out of webinar leads Webinars can be your best tool to generate leads and build pipeline. Register... [...]

The SEMRush team is hosting a webinar on ‘Features Snippet Optimisation: The Gateway to Position Zero and Voice Search’ on Thursday, February 28, 2019. The SEMRush team says, “Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. We will have two speakers: Andraž Štalec, founder of InOrbit and our own Fernando Angulo with two presentations”. Features Snippet Optimisation:... [...]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]

The SEMRush team is hosting a webinar on ‘The Social Media skills & traits you need the most in 2019’ on Wednesday, February 27, 2019. The SEMRush team says, “Every new year means a set of new trends for digital marketers to consume and improve their marketing strategies. Whether you’re experienced in social media or just getting started, you will need to understand the essential skills every social media marketer should have. So, what social media trends should I know in 2019? We need to easily manage our social media campaigns, not only ourselves but our top rivals. Measuring... [...]