Google has published the Search Engine Optimization (SEO) Starter Guide for the people who own, manage, monetize, or promote online content via Google Search. This guide provides a complete overview of the basics of SEO according to the Google best practices. The following are the contents of the guide: Getting started Help Google find your content Tell Google which pages shouldn’t be crawled Help Google (and users) understand your content Manage your appearance in Google Search results Organize your site hierarchy Optimize your content Optimize your images Make your site mobile-friendly Promote... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the impact of Google AdWords on organic search results. MOZ team says, “It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t”. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results MOZ  [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the effective link building strategies. Fishkin says, “When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant”. How Google Gives Us insight into Searcher Intent Through the... [...]

To strengthen the online presence of your business it is very important to get good rankings in search engines. With algorithm changes that occur in the SEO it becomes crucial for everyone to keep the sites search engine friendly. Search Engine Land columnist Stephan Spencer has explored the anatomy of a Google search listing to help marketers secre good rankings in the search engines. Spencer says, “Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence,... [...]

Google gas added a business dashboard to the its search platform. This dashboard allows the business owners to add their listing data to Google Search. Google’s Ranjith Jayaram says, “Now business owners can manage their online presence right from Google Search: Add or correct business information, post updated hours, and more. Post on Google and stay engaged with your customers. Share photos that make your business stand out. See how many views your listing gets, and easily access detailed information about your listing’s performance. Know when users upload photos of your business. Quickly... [...]

The MOZ team has published a video featuring Rand Fishkin who shares some tips to find out if a page is marked “low quality” in Google. MOZ team says, “What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday”. How to Determine if a Page is “Low Quality”... [...]

It requires proper knowledge and continuous efforts to keep your sites ranked well in Google results. SEO plays a pivotal role in running an online business. Business.com writer Lucas Bikowski has shared five tips to improve your website’s Google rankings. Bikowski says, “SEO is all about ranking. Everyone wants to have their website listed in pole position in Google’s search results. This is the aim. It is human nature to start at the top and read downward, the way you were taught to read as a child. It is automatic. To get to No. 1, follow these basic yet crucial steps. Keywords Google... [...]

For good SEO ranking, backlinks are important for webmasters. By effectively working on JavaScript, webmasters can keep a clean backlink profile. Search Engine Land’s Kyla Becker has published an article indicating how Google treats JavaScript. Becker has also answered five questions related to JavaScript. Becker says, “Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are... [...]

Google keeps rolling new algorithm changes every now and then. The algorithm changes affect sites in terms of the web rank rise or drop. Marketing Land columnist Kristine Schachinger has shared an in-depth article on how marketers and webmasters should react to the Google algorithm updates. Schachinger says, “You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.” “Activity” means... [...]

Featured Snippets are blocks in the Google search results which answer a question asked by the user. According to a recent Stone Temple Consulting study, 30% of Google’s search results have Featured Snippets. Eric Enge says, “Google’s use of these types of features has now passed the 50 percent mark in our query set. That’s a clear indicator of how important these are to Google. Users think that it’s very important, too. In our survey of approximately 1000 users, over 60 percent said they wanted “More results that answer my question directly without my having to visit a website... [...]