MOZ’s Dr. Peter J. Meyers has shares lessons from 1,000 voice searches on Google Home. Meyers has shared the results of searches on Google Home with how, how to, what, when, where, who and why. Meyers says, “From the 5.3K questions with snippets, I selected 1,000, excluding video but purposely including a disproportionate number of list and table types (to better see if and how those translated into voice). Why only 1,000? Because, unlike desktop searches, there’s no easy way to do this. Over the course of a couple of days, I had to run all of these voice searches manually on... [...]

Simple and easy to understandable content has been the key to achieve good Google search rankings. But in a recent in-depth article Search Engine Land columnist Eric Enge advises marketers to not to oversimplify the content for getting a good ranking. On how Google keeps improving its search algorithm, Enge says, “As an industry, we need to change how we think about Google. Yet we seem to remain desperate to make the algorithms simple. “Oh, it’s this one factor that really drives things,” we want to say, but that world is gone forever. This is not a PageRank situation, where we’ll... [...]

Marheting Land has reported that Google has added new quick filters to its nobile image search. With these filters visitors can filter latest images, GIFs, clip art, colors and copyright usage. Barry Schwartz says, “Google Image Search has added a new filter option to the mobile version of image search. Right under the search box, it now gives you quick filter links to filter for the latest images, GIFs, clip art, colors and copyright. You can even drag the bar to the left to show more color filtering options. At the end of the filter options is an option for filtering for “labeled for... [...]

Web search has been changing dramatically since its inception. Almost every human using computer makes a search a day. Google has played pivotal role in the search domain. And the company is in a constant quest to improve its web search technology. Recently Google has announced new Search Quality Rater guidelines, Ranking changes and has made available direct feedback tools. This helps web users find what they want easily and quickly. Ben Gomes, VP, Engineering at Google says, “Today, in a world where tens of thousands of pages are coming online every minute of every day, there are new ways... [...]

Google has released a video showing how the company makes improvements to its search algorithm. In 2017, Google ran 130,336 search quality tests. Google Search team says, “We work with external Search quality raters to measure the quality of search results on an ongoing basis. Raters assess how well a website gives people who click on it what they are looking for, and evaluate the quality of results based on the expertise, authoritativeness and trustworthiness of the content. These ratings do not directly impact ranking, but they do help us benchmark the quality of our results and make... [...]

Michael Guta says, “Google (NASDAQ:GOOGL) recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business owners, may want to pay attention considering the search engine has a history of eventually penalizing sites for not taking heed. Google Noindex Advice Specifically, websites currently republishing content sourced from original authors are now encouraged to “noindex” that content. This Google noindex advice is something most content creators are unlikely to follow. In a fight to rank on the top page of Google, specifically... [...]

Dr. Peter J. Meyers says, “Just over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%. While there haven’t been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure. MozCast is, of course, just one data set, so I asked the folks at Rank Ranger, who operate a similar (but entirely different) tracking system, if they... [...]

Marcus Tober says, “Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider? UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was reportedly forced to spend $175,000 to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police. As so much of what people do online starts with search, a big part of managing your online reputation relates to search engines: trying... [...]

Danny Sullivan says, “The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should be safe as Google tries to grow in new directions. Recovering from that blow isn’t easy. What’s happened to Google search is on par with the Apple Maps fiasco or Samsung’s exploding Galaxy Note7 phones. To this day, people still joke about Apple Maps being bad, even though it’s greatly improved. As for Samsung, the phones might... [...]

Barry Schwartz says, “Google has confirmed to Search Engine Land that they are experimenting with a new feature in the search results. I happened to stumble upon a search results snippet in Google that showed “tags” within the snippet. The unusual part of this was that the “tags” didn’t offer any additional functionality. Google would list “tags” relevant to the page content in the actual search results listing snippets. You were not able to filter by those tags, click on them or anything. It just listed “tags” in the snippets without showing you anything more”. Google... [...]