HubSpot contributor Rebecca Churt has published an article answering the question ‘Does Google Think Your Website Is Spam?‘. She says, “If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask yourself, “Do I or has anyone working on my website ever employed these practices? Does this describe my business — even if it wasn’t intentional?” Here are some examples of what Google considers spam: 1. They Rarely Use Social Spammers simply don’t dedicate... [...]

Google Search Central has published a new video ‘How does Google see my content?’ explaining how to create content for search engines. The GSC team says, “How do you know if a site is indexed on Google Search? Is there a way to verify how Google Search sees your content? Stay tuned as Martin Splitt discusses tools for optimizing your website’s SEO on Google Search!”    [...]

Google Search Central has published October 2023 Google Search News video ‘Ranking updates, structured data, and more!’ featuring John Mueller. The Google Search Central team says, “John Mueller is back with the latest updates in SEO on this October episode of Google Search News! Find out about the changes to search ranking systems, how foreign language sites are findable, future community events, and more! ” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=RfrDCM69d5I’] SEO Made Easy  [...]

E-E-A-T is an acronym that stands for experience, expertise, authoritativeness, and trustworthiness. These are guidelines that Google’s quality raters use to evaluate the quality of search results. Search Engine Journal contributor Roger Montti has published an article explaining whether E-E-A-T is a ranking factor. He says, “Have you ever noticed that Googlers tend to talk about signals more often than ranking factors? People ask Googlers about ranking factors, and they nearly always turn around and talk about signals. Google’s explainer of how Search works even makes a distinction... [...]

Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Digital Marketing Depot is hosting a webinar ‘Overcoming the Google SGE Challenge: Assessment and Recovery Strategies’ on Thursday, September 28, 2023, at 1.00 pm EDT. The DMD team says, “Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and how it will impact your organic traffic. Next, identify how to recover from expected traffic drops.... [...]

Watch Google Search Central’s latest video ‘The effect of quality on Search’ to learn about the impact of quality on search results. The GSC team says, “In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how quality of the page and site plays a role in crawling and indexing, too, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! ” [uix_video width=’560′ height=’315′... [...]

Watch Google Search Central’s latest video ‘Debugging Core Web Vitals with Chrome Devtools’. The Core Web Vitals allows you to identify challenges users might face while they’re on your pages. How can you turn these metrics into actionable steps? Watch along and learn how Chrome can give you extra insights with Devtools. [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=M3lA6tJx-a4′] Google Search Central  [...]

Watch Google Search Central’s latest video ‘Getting the most out of the URL inspection tool’ to discover useful techniques for using the URL inspection tool. The GSC team says, “Did you know you can explore behind the scenes of URLs with the URL inspection tool? Is the URL indexed, or does the URL have any enhancements? Watch along and discover the “View crawled page,” which gives additional information such as rendered HTML, HTTP Response headers, and more!” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=O_Of94GuC-w’] Google... [...]

Neil Patel has published a new video ‘Project Magi – Google’s Making Big Changes to Search’. He says, “In the fast-paced world of technology and information, Google has long been at the forefront of search engine innovation. From its humble beginnings as a search engine, Google has evolved into a tech giant that touches nearly every aspect of our digital lives. Now, with the unveiling of Project Magi, Google is set to make some groundbreaking changes to the way we search and interact with information online.” [uix_video width=’560′ height=’315′... [...]

When it comes to web search, it is Google that dominates the domain. HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you should bookmark. She says, “Let’s look at how Google influences search with these latest statistics. 65% of SEOs say Google’s 2023 algorithm updates have positively impacted web traffic and SERP rankings. (HubSpot Blog Research) 70% of web analysts and SEOs say the new AI search will incentivize people to use search engines more than before. (HubSpot Blog Research) If generative AI was integrated into search, 75% of... [...]