Google PageRank helps a website rank higher, and the algorithm is based on the concept that a page is deemed to be important if other important pages link to it. Search Engine Journal contributor Dixon Jones has published an article explaining Google PageRank for SEO beginners. He says, “PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from PageRank, there’s no denying that it has long been a pervasive concept in the industry. Every SEO pro should have a good grasp of what PageRank was – and... [...]
Archive for the 'Google Search Trends' Category
Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console’. Loren Baker says, “Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Learn how to better leverage these powerful tools to improve your website’s SEO.” Q&A on Semantic HTML, Search & Google... [...]
The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Rank Ranger contributor Darrell Mordecai has published an article featuring some useful tips to rank in ‘People Also Ask’ (PAA) boxes. He says, “Google’s “People Also Ask” (PAA) feature presents a list of questions that are related to the original query and may be of interest to the user. These questions are usually presented in a drop-down format, allowing users to expand the list to view additional questions and answers. The... [...]
AI content creation means using tools powered by artificial intelligence to generate content. AI chatbots like ChatGPT use a language-based model, meaning it’ll respond to the text you input and then generate outputs based on the data it gathers. The Google Search Central team has published new guidance about AI-generated content. The Google team says, “At Google, we’ve long believed in the power of AI to transform the ability to deliver helpful information. In this post, we’ll share more about how AI-generated content fits into our long-standing approach to show helpful... [...]
Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results. Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023. He says, “The SQRG is written for regular people who have signed up for the Quality Rater Program as a part-time job, not digital marketers. It contains instructions for researching the websites and authors for the rated pages, examples of how to score various pages, and guidance for specific types of content. The Search Quality Rater... [...]
Google Search Central has published the latest video episode of ‘Google Search News (Dec ‘22) – Search Essentials, ranking systems, and more!’ featuring John Mueller and Lizzi Sassman. In this December episode of Google Search News, John Mueller and Lizzi Sassman go over recent updates and announcements in Google Search. They cover: Search Essentials Site names Ranking systems SEO community news. [...]
The team Google E-E-A-T refers to Experience, Expertise, Authoritativeness, And Trust. Erik Emanuelli has published a comprehensive guide explaining Google E-E-A-T. He says, “Google E-E-A-T is the recent update to the quality rater guidelines. The most important change consists of the letter E added to the start of the popular acronym E-A-T (expertise, authoritativeness, and trustworthiness). The introduction of the “first-hand experience” is designed to help raters better understand how Google defines high-quality content. This guide will discuss what this means for your website and... [...]
Michael Cottam has published an article answering the question ‘Does Google Penalize AI-Generated Content?’. He says, “Let’s ignore for the moment the possible hypocrisy of Google leaning on AI in its search algorithms yet telling the rest of the world using it is cheating. Google’s position on CONTENT generated by AI is that it’s spam–see this article from Search Engine Journal from April 2022. Google’s John Mueller says: “My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically... [...]
Search Engine Journal founder Loren Baker has published a new episode of the Search Engine Show podcast ‘Google and the Rise of Zero Click Searches – What Does it Mean For Your Business?’. He says, “What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.” Search Engine Journal [...]
Google has launched a visual guide with illustrations and definitions of the most common search results features. The Google team says, “Visual elements are the building blocks of the Google Search results page that a user can perceive or interact with. The Visual Elements gallery is an illustrated guide to the most common UI elements of Google web search: it explains what the elements look like, what they’re called, and whether you can optimize your website for each element. Anatomy of a Google Search results page The Google Search results page contains a set of different types of... [...]