Third-Party Cookies are becoming a controversial way for marketers to track their customers. HubSpot has published a new video ‘Google Third-Party Cookie Removal: What Marketers Should Do NOW’. The HubSpot team says, “In this video, we dive into Chrome’s upcoming third-party cookies ban and what it means for online marketers. Learn about the implications of the ban and find out which tips you can use to make sure your marketing campaigns are still effective!” HubSpot [...]
Archive for the 'Google Search Trends' Category
Google has the largest search engine market share with more than 85% of global traffic. With the right keyword selection and content, you can make the most of your SEO efforts. Search Engine Journal contributor Kristen M. Vaughn has shared 12 strategies to improve your Google keyword rankings. She says, “Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic. 1. Measure Your Rankings The first (and probably the most obvious) place to start is measuring your rankings. Without a solid understanding of your baseline... [...]
Search Engine Journal’s Loren Baker has published the latest Search Engine Journal Show podcast ‘Mastering SEO Within Google’s SERPs’ featuring Dr. Pete Meyers. He says, “Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, this... [...]
Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT. The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google! Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]
Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT. The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google! Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]
Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps. Search Engine Journal contributor Sherry Bonelli has published ‘The Complete Guide To Google Business Profile Reviews’. She says, “Online reviews are important to local businesses for several reasons. First, consumers rely on online reviews to help decide which local business to choose when it comes to products and services. According to BrightLocal’s Local Consumer Review Study, 92% of consumers said that negative reviews make them... [...]
Although Google updates its search algorithms thousands of times each year, that shouldn’t be a source of stress as long as you are properly prepared. Duda is hosting a webinar ‘Master the Craft of Weathering Google Updates’ on Thursday, April 14, 2022, at 10.00 am PT. The Duda team says, “This is your once-in-a-blue-moon opportunity to get ahead of Google’s game and prepare your SEO strategy for upcoming updates in 2022 and beyond. Learn from industry experts (including Google’s Webmaster Trends Analyst, John Mueller) about future confirmed and unconfirmed changes, what... [...]
Although Google updates its search algorithms thousands of times each year, that shouldn’t be a source of stress as long as you are properly prepared. Duda is hosting a webinar ‘Master the Craft of Weathering Google Updates’ on Thursday, April 14, 2022, at 10.00 am PT. The Duda team says, “This is your once-in-a-blue-moon opportunity to get ahead of Google’s game and prepare your SEO strategy for upcoming updates in 2022 and beyond. Learn from industry experts (including Google’s Webmaster Trends Analyst, John Mueller) about future confirmed and unconfirmed changes, what... [...]
When it comes to achieving high search engine rankings, you need to consider several factors that play important role in it. Search Engine Journal contributor Miranda Miller has answered this important question dealing with the Google ranking factor: Are HTML Lists A Google Ranking Factor? She says, “In order for HTML lists to be a direct ranking factor, adding them to your page and how you use them would have to be weighted within the Google search ranking algorithm. A 2010 Google patent analyzed by Bill Slawski shortly after its release indicates that (at least, at that time) Google used... [...]
Understanding how consumer and market data are trending is vital to companies striving to strengthen and improve their brand health. Gaining a deeper understanding of these trends is essential to identifying market opportunities, discerning between fads and trends, finding new audiences, and improving campaign ROI. AdWeek is hosting a webinar ‘5 Steps to More Meaningful Insights: Mastering Consumer and Market Trend Analytics’ on Wednesday, March 9, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from experts at NetBase Quid who will share their five-step playbook for getting... [...]