With a combination of effective SEO strategy with the selection of the right keywords, you can achieve higher Google rankings and grow your business. Content Marketing Institute contributor Manick Bhan has published an article highlighting five mistakes that Google doesn’t like and how you can stop making them He says, “Here are five common reasons pages don’t rank higher – and what you can do to change that. 1. Pages with poor content quality When someone says they want to rank in search results, I ask, “Do you really think that your content is worthy of page 1?” Most of the time,... [...]
Archive for the 'Google Search Trends' Category
Search Engine Journal’s Matt Southern has published an article quoting Google’s John Mueller saying: “Changing publishing dates on web pages, without making any significant changes, will not help to improve rankings in Google search results”. He says, “Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content. Mueller offers this advice during the Google Search Central SEO hangout recorded on April 1. A site owner submits a question to Mueller regarding updating the... [...]
SEMrush contributor Aoife McIlraith has published a new study about ‘Core Web Vitals update’, the first major Google update of 2021. McIlraith says, “In this post, you will see the key findings of the study, learn about the methodology of the study, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them. Key Findings of the Study The key findings of this study were as follows: The same web page can have varying scores from mobile to desktop. Different areas will need to be considered when optimizing a particular web page. There... [...]
Rank Ranger has published ‘Google Advanced Search Guide’ to help marketers make most from he Google search. Liraz Postan says, “Google Advanced search is a more fine-grained method of locating information on the Google platform. By leveraging the functions of various search operators, commands, and conditions, you increase the level of precision in your hunt for information. The special commands and characters used are called “advanced operators”. These advanced operators allow you to isolate what you’re looking for with precision and speed, so it’s not hard... [...]
Whitespark has published a new video ‘How to Get Photos on Your Google Listing and Why It’s Important’ featuring Darren Shaw. Photos help prospective clients connect with your business and help you build credibility, showcase your offerings, personality, and set the stage for why a searcher should choose your company. If photos are so powerful and we live in the age of selfies and constant photo sharing, why do so many businesses struggle with getting photos on their Google My Business listing? In today’s Whitespark Weekly episode, Darren is discussing why photos are important... [...]
The term Mobile first refers to a change in Google’s indexing policy. Kevin Kuo of IPullRank has published an article compiling the list of every Google update related to mobile first. He says, “It is estimated that around 54.2 million Americans browsed mobile internet while watching their televisions in 2018, up from 46.7 million in 2016. On average, Americans aged between 25 and 34 spend around 3.75 hours browsing on their smartphone each day – it’s safe to say that mobile has arrived in a big way. March 2021 is the deadline for mobile first Google has announced that mobile-only... [...]
Search Engine Journal has published a new podcast episode ‘Google Passages & Subtopic SEO’ featuring Cindy Krum. The SEJ team says, “Loren Baker’s guest today on the SEJ Show is Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!”. Google Passages & Subtopic SEO Search Engine Journal [...]
The images on your website can help you to drive more organic search traffic. Image SEO is as important as optimizing your website text. Bruce Clay has published a comprehensive article on improving Google image search ranking. He says, “If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Image SEO can be just as important as optimizing your webpage text. That’s because visual search is booming. Just look at the growth of image-centered platforms like Pinterest and Instagram. Especially on mobile... [...]
In May 2021, Google is going to announce the page experience update with an emphasis on user experience in search rankings. Vertical Leap’s Kerry Dye has shared some useful tips to help you prepare for page experience and Core Web Vitals. She says, “In this article, we look at all the latest news related to page experience and Core Web Vitals to help you prepare for rollout in May this year. Page experience signal rolls out in May 2021 The page experience update was originally supposed to roll out in 2020 but Google pushed back the update due to the impact of Covid-19. In May last year, the... [...]
Rank Ranger contributor Liraz Postan has published ‘Google Advanced Search Guide’ to help you improve your search engine marketing performance. She says, “How well do you know Google search? The question may have caught you off-guard, as you’re likely thinking about how simple it is. All you need to do is browse to the Google homepage, type in your question, and with that, you’re done, right? Though you only see a small, fixed amount of search results at any time, looking at the total number often reveals millions of hits. The chances are that most of those results... [...]