Google Search Central has published a new video ‘Cosmic Rays & Crawlers: When Google Search is under the weather’. The GSC team says, “How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners.” [...]
Archive for the 'Google Search Trends' Category
MOZ has published the latest episode of the Whiteboard Friday video ‘4 Insights From the Google Leak’ featuring Tom Capper. Capper says, “In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.” MOZ [...]
Top SERP features, such as featured snippets and local packs, significantly enhance visibility and click-through rates by providing users with immediate, relevant information directly on the search results page. Leveraging these features can improve a website’s traffic and authority in search engine rankings. MOZ has published the latest episode of the Whiteboard Friday video ‘The Top SERP Features in 2024’ featuring Tom Capper. Capper says, “Happy Friday, Moz fans. Today, I want to give you a bit of a sneak peek into a recently published STAT white paper. Now, this white... [...]
Google search updates are crucial for maintaining the relevance and accuracy of search results, and improving user experience by delivering the most pertinent information. Regular updates also help combat spam and enhance the visibility of high-quality content, supporting fair and effective online searches. Search Engine Journal contributor Dan Taylog has published a checklist on recovering from a Google update. He says, “Google updates have evolved over the years, in line with how Google itself has evolved as an information finder, classifier, and retrieval system. As a result, how we talk... [...]
A well-crafted content strategy serves as the roadmap for engaging and resonating with your audience, ensuring consistent messaging and brand alignment. It not only drives traffic but also fosters meaningful connections, ultimately enhancing brand loyalty and conversion rates. MOZ has published the latest episode of the Whiteboard Friday video ‘Content Strategy for Startups: The Ultimate 8-Stage Roadmap’ featuring Yagmer Simsek. Capper says, “Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.” MOZ [...]
This is a reminder for the DMD webinar to be held on May 14, 2024. March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14, 2024, at 1.00 pm EDT. The DMD team says, “Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape.... [...]
Content Marketing Institute has published a new video ‘Google Pauses Its Post-Cookie Plans — Again’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. Google has backed off its schedule for killing third-party cookies after the U.K. Competition and Market Authority raised more concerns about the Privacy Sandbox solution. Despite the extended timeline, media companies are still pushing forward their plans to secure first-party data. Should marketers follow their lead? Robert Rose says marketers can slow their roll... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google Clamping Down On? Spring 2024 Updates’ featuring Tom Capper. Capper says, “Happy Friday, Moz fans. Today, I want to talk to you about the spring 2024 Google updates and, what I think Google might have been trying to achieve with these updates and also what they say that they’re achieving, which can be slightly different. So, back on March 5, Google announced two updates — a core update and what they’re calling a spam update. Now, obviously, I should mention, I should caveat, Google... [...]
A well-crafted landing page is the digital handshake of your brand, inviting visitors to explore and engage. It’s the pivotal moment where curiosity meets conversion, shaping the trajectory of user experience and business success. Orbit Media Studios has published a new video ‘How to measure landing page success with GA4 explorations’ featuring Andy Crestodina. This video covers: How to set up a GA4 exploration Selecting your Dimensions (Landing page + query string, Session medium, Device category) Selecting your Metrics (Sessions, Session conversion rates) Building the report... [...]
This is a reminder for the SEJ webinar to be held on May 1, 2024. The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET. The SEJ team says, “Join experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how you can navigate the challenges of a... [...]