E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google’s quality raters to evaluate the quality of search results. E-E-A-T is not a ranking factor, but it is part of Google’s Search Quality Evaluator Guidelines (SQEG). The latest The SERP’s Up SEO podcast episode is titled ‘What does good E-E-A-T even mean?’. The WIX SEO Hub team says, “What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’... [...]

Google Search Central has published a new video ‘5 Reasons for using Google Search Console’ explaining how you can improve your site performance using Google Search Console. The GSC team says, “Discover the power of Google Search Console in boosting your website’s performance! In this episode of SEO Made Easy, Martin Splitt unveils five essential features of the tool, from understanding page visibility in search results to integrating with other analytics platforms and more!”  [...]

Google Search Central has published a new video ‘Features and deprecations on Steve’ featuring experiments and results in the search engine – Steve. The GSC team says, “In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine... [...]

Content marketing helps organizations build customer awareness, generate leads, and increase conversions. By constantly improving your content, you can continue to achieve your ROI goals. Google Search Central has published a new video ‘Three ways to improve your content’ featuring useful tips to improve your content marketing. The GSC team says, “In this episode of SEO Made Easy, Martin Splitt dives into using Google Search Console to optimize your content, ensuring it aligns with user search queries and meets growing demand. Discover how to identify high-impression, low-click... [...]

Google Search Central has published a new video ‘Google SafeSearch for website owners’ explaining how SafeSearch works. The GSC team says, “Join Daniel Waisberg and Emma Higham as they discuss the nuances of Google’s SafeSearch filters. Learn essential techniques to ensure your content is properly categorized, whether it’s explicit or safe. Watch along to maintain web safety, attract relevant traffic, and improve your site’s presence on Google Search.” https://www.youtube.com/watch?v=cT4bvsgWFTM    [...]

HubSpot contributor Rebecca Churt has published an article answering the question ‘Does Google Think Your Website Is Spam?‘. She says, “If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask yourself, “Do I or has anyone working on my website ever employed these practices? Does this describe my business — even if it wasn’t intentional?” Here are some examples of what Google considers spam: 1. They Rarely Use Social Spammers simply don’t dedicate... [...]

Google Search Central has published a new video ‘How does Google see my content?’ explaining how to create content for search engines. The GSC team says, “How do you know if a site is indexed on Google Search? Is there a way to verify how Google Search sees your content? Stay tuned as Martin Splitt discusses tools for optimizing your website’s SEO on Google Search!”    [...]

Google Search Central has published October 2023 Google Search News video ‘Ranking updates, structured data, and more!’ featuring John Mueller. The Google Search Central team says, “John Mueller is back with the latest updates in SEO on this October episode of Google Search News! Find out about the changes to search ranking systems, how foreign language sites are findable, future community events, and more! ” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=RfrDCM69d5I’] SEO Made Easy  [...]

E-E-A-T is an acronym that stands for experience, expertise, authoritativeness, and trustworthiness. These are guidelines that Google’s quality raters use to evaluate the quality of search results. Search Engine Journal contributor Roger Montti has published an article explaining whether E-E-A-T is a ranking factor. He says, “Have you ever noticed that Googlers tend to talk about signals more often than ranking factors? People ask Googlers about ranking factors, and they nearly always turn around and talk about signals. Google’s explainer of how Search works even makes a distinction... [...]

Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Digital Marketing Depot is hosting a webinar ‘Overcoming the Google SGE Challenge: Assessment and Recovery Strategies’ on Thursday, September 28, 2023, at 1.00 pm EDT. The DMD team says, “Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and how it will impact your organic traffic. Next, identify how to recover from expected traffic drops.... [...]