Google has launched a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API lets you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software, like any API would. The Google Search Central team says, “Today we’re launching the new Google Search Console URL Inspection API, which gives programmatic access to URL-level data for properties you manage in Search Console. The Search Console APIs are a way to access data outside of Search Console, through external applications and products. Developers... [...]

There are several elements that work as Google Ranking Factors. By utilizing them in the right way, you can continue to get more traffic from the search giant. Search Engine Journal has published two articles highlighting Link Velocity & Local Citations Google Ranking Factors. In her article Are Local Citations (NAP) A Google Ranking Factor?, Miranda Miller says, “Citations have long been widely accepted by SEO professionals as a key local ranking factor. “Consistency of citations” came in at #5 in Moz’s 2020 industry survey of what SEO pros believe are local ranking factors.... [...]

Google’s Trends Expert Jenny Lee has published a blog post highlighting 21 search trends for the year 2021. She says, “Every year, the Search team takes a step back to look at the big picture to bring us Year in Search, a fascinating exercise in analyzing global trends. This year, Search showed us how people prepared to leave quarantine fashion behind as well as what celebrities, movies, TV shows and moments fascinated us. Here’s a look at pop culture trends that really popped in 2021, according to Google Trends data. 1. This year we saw search interest for “Millennial”... [...]

Today’s businesses are very much dependent on how their websites are performing in Google Search. Getting included in the search results has become a necessity. MOZ contributor Tomek Rudzki has published an article answering this critical question: ‘Why Getting Indexed by Google is so Difficult. He says, “Most websites, big or small, have lots of content that should be indexed — but isn’t. And while things like JavaScript do make indexing more complicated, your website can suffer from serious indexing issues even if it’s written in pure HTML. In this post, let’s address... [...]

Online search has become a skill today. With the right set of keywords and proper use of operators, you can find what you want easily on any search engine. AARP contributor Marc Saltzman has shared eight tips to use Google and other search engines more efficiently. He says,”With billions of web pages in cyberspace, you could waste a lot of time — or worse, money, should you get scammed — scouring for what you’re after and, in many cases, coming up empty. 1. Be specific with what you want If broadly worded searches, such as “car classifieds,” yield too many results,... [...]

Google Trends offers an extra resource for keyword research. It allows users to compare search terms against each other and displays the data in an easy-to-understand graph. It also enables marketers to create new content based on the relative popularity of similar subjects and keywords. Simon Rogers Data Editor, Google Trends has shared 15 tips for getting the most out of Google Trends. He says, “To celebrate Google Trends’s 15th anniversary, we took a look at what questions about it have…well, trended. “How to use Google Trends?” and “how does Google Trends work?” were among... [...]

The Google Search Central team has published a new document titled ‘Best practices for ecommerce in Google Search’. The Google team says, “A critical challenge for any ecommerce website is being discovered. Acquiring customers and building a relationship with them is an important driver of business growth, and Google can help shoppers discover your site at each stage in the shopping journey. This set of guides is for developers who are building websites and that want to ensure that the site works well with Google. The focus is on online commerce sites (ecommerce), but many of... [...]

Search Engine Journal has published a new guide called ‘Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners’. The SEJ team says, “E-A-T is a concept we first learned of in Google’s Search Quality Rater Guidelines. In this chapter, you will learn about this document, the quality raters who use it, and whether it can impact your Google search rankings. What are Google’s Search Quality Raters Guidelines? Google’s Search Quality Raters Guidelines is a quasi-frequently updated document (the last update, as of this writing, was October 14, 2020) that Google... [...]

There are several myths about the Google ranking factor. By knowing the truth and picking up the right optimization strategies, you can scale up your business. Search Engine Journal contributor Dave Davies has highlighted 11 points about the Google ranking factors. He says. “We’ll explore the major ranking factors Google has confirmed, and explain what they mean for search and our SEO efforts. Before we get to that, I have to address what I believe is the biggest myth about ranking factors. Myth: Google Has 200 Ranking Factors OK, I can’t really prove without a doubt that there aren’t... [...]

Post Google’s Page Experience Update, you need to rework your website promotion strategies. The Google update includes changes such as secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals. Perficient’s Digital Marketing Director Matt Ruud has published an article highlighting four ways to prepare your site to face the Google update. He says, “Here are four things you should know about Google’s Page Experience Update and what you can do to set your site up for success: 1. The Page Experience Update integrates multiple ranking factors into one aggregated... [...]