Whitespark has published a new video ‘How to Get Photos on Your Google Listing and Why It’s Important’ featuring Darren Shaw. Photos help prospective clients connect with your business and help you build credibility, showcase your offerings, personality, and set the stage for why a searcher should choose your company. If photos are so powerful and we live in the age of selfies and constant photo sharing, why do so many businesses struggle with getting photos on their Google My Business listing? In today’s Whitespark Weekly episode, Darren is discussing why photos are important... [...]

The term Mobile first refers to a change in Google’s indexing policy. Kevin Kuo of IPullRank has published an article compiling the list of every Google update related to mobile first. He says, “It is estimated that around 54.2 million Americans browsed mobile internet while watching their televisions in 2018, up from 46.7 million in 2016. On average, Americans aged between 25 and 34 spend around 3.75 hours browsing on their smartphone each day – it’s safe to say that mobile has arrived in a big way. March 2021 is the deadline for mobile first Google has announced that mobile-only... [...]

Search Engine Journal has published a new podcast episode ‘Google Passages & Subtopic SEO’ featuring Cindy Krum. The SEJ team says, “Loren Baker’s guest today on the SEJ Show is Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!”. Google Passages & Subtopic SEO Search Engine Journal  [...]

The images on your website can help you to drive more organic search traffic. Image SEO is as important as optimizing your website text. Bruce Clay has published a comprehensive article on improving Google image search ranking. He says, “If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Image SEO can be just as important as optimizing your webpage text. That’s because visual search is booming. Just look at the growth of image-centered platforms like Pinterest and Instagram. Especially on mobile... [...]

In May 2021, Google is going to announce the page experience update with an emphasis on user experience in search rankings. Vertical Leap’s Kerry Dye has shared some useful tips to help you prepare for page experience and Core Web Vitals. She says, “In this article, we look at all the latest news related to page experience and Core Web Vitals to help you prepare for rollout in May this year. Page experience signal rolls out in May 2021 The page experience update was originally supposed to roll out in 2020 but Google pushed back the update due to the impact of Covid-19. In May last year, the... [...]

Rank Ranger contributor Liraz Postan has published ‘Google Advanced Search Guide’ to help you improve your search engine marketing performance. She says, “How well do you know Google search? The question may have caught you off-guard, as you’re likely thinking about how simple it is. All you need to do is browse to the Google homepage, type in your question, and with that, you’re done, right? Though you only see a small, fixed amount of search results at any time, looking at the total number often reveals millions of hits. The chances are that most of those results... [...]

Google’s advanced search operators can help you gain insights to improve your content strategy, SEO audits, and more. Search Engine Journal contributor Brian Harnish has shared a comprehensive list of every advanced Google search operator you need to know. He says, “Here are the advanced Google search commands and operators you need to know. Cache Using the cache operator, you can find the most recent cache of a specified webpage. This is useful for identifying when a page was last crawled. Example: cache:websitename.com Allintext This operator will help you find whether all the terms... [...]

Ahrefs has published a new video ‘Google Ranking Factors: Which Ones are Most Important?’ to help you improve your Google search marketing. In this video, you’ll learn the most important Google ranking factors so you can stay focused on the things that matter most. Watch the video. Ahrefs  [...]

Google Quick Answers are the text snippet answers and links that appear on the Google SERPs. Since easily visible, they could provide a boost in organic traffic. BrightEdge SEO Blog contributor  Kirill Kronrod has shared some useful tips to help you optimize for Google Answer Box snippets. He says, “In addition to the content, Google Answers also provides a link to the page with this content. In its 2018 reintroduction to featured snippets, among which it includes Quick Answers snippets, Google defined them as a tool to “help people more easily discover what they’re seeking, both... [...]

Koozai’s Steve Harris has published an article highlighting analysis of Google’s hidden search terms. He says, “Earlier in the year we were told that Google would start hiding some of the search query data that was previously visible in the search terms report section of Google Ads. More on this can be found here. In summary, Google said that they would stop showing us search terms that had been clicked, but were not searched on by a significant number of people. This was introduced in September and we now have a few months data to check back to see what impact it has had. Our results... [...]