An influencer budget should balance reach and engagement by allocating resources based on audience alignment and campaign goals. Prioritizing micro and nano influencers often yields cost-effective, authentic connections with niche audiences. HubSpot contributor Kinzal Jalan has published an article featuring a four-point explanation on setting your influencer budget. Jalan says, “According to a 2024 Statista survey: 22.4 percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by... [...]

Imagine assembling a top team of influencers that promote your business 24/7 and imagine there’s no need for expensive human talent because your influencers are AI. What would happen if you used these influencers to enhance your online visibility, drive traffic, and generate revenue — all automatically? Today, with AIfluencers, you have an opportunity to fulfill that dream. It’s a groundbreaking platform redefining how to take advantage of influencer marketing. This brand-new app overcomes significant marketing challenges by removing the necessity for costly models, photographers,... [...]

Don’t Miss the AIfluencers Webinar, today at 10 AM EST. In this webinar, you will discover how virtual influencers, created by AI, can transform your marketing strategy and significantly increase your revenue If you haven’t reserved your spot yet, act quickly—availability is limited, and this exclusive event is filling up fast: AIfluencers Webinar. In today’s live session, we will explore: ➤ How AI influencers effortlessly generate high-quality content, including images, videos, and sponsored posts. ➤ Strategies to monetize your AI influencers through sponsorship deals, affiliate marketing,... [...]

Micro-influencer marketing leverages the power of niche influencers with smaller but highly engaged followings, typically between 1,000 to 100,000 followers. This approach allows brands to reach targeted audiences authentically, often resulting in higher engagement rates and trust from their followers. HubSpot has published a guide to Micro-Influencer Marketing. Swetha Amaresan says, “A micro-influencer marketing strategy may seem counterintuitive. Why would I seek out someone with a smaller following to promote my brand? Take a look at the following list of reasons micro-influencers might... [...]

Influencer marketing leverages trusted personalities to promote products, enhancing brand credibility and expanding reach to targeted audiences. This approach drives higher engagement and builds authentic connections, as followers view recommendations from influencers as more relatable and trustworthy. Content Marketing Institute contributor Michael Estrin has published an article featuring useful ways to employ influencer marketing for b2b marketing success. He says, “B2B marketers need to follow a different game plan when working with influencers. It starts with making informed decisions... [...]

A strong Influencer Marketing Strategy is crucial for amplifying brand reach and building authentic connections with target audiences. It leverages trusted voices to drive engagement and convert followers into loyal customers. HubSpot contributor Ramona Sukhraj has published an article featuring six steps to creating a strong influencer marketing strategy. She says, “This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, this power of influencer marketing strategies is not one you can ignore. According... [...]

Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Become The #1 Influencer In Your Industry’. The HubSpot team says, “Can Alex Lieberman become the Lenny Ratchiskiy of marketing in the next year? 🤔 Kipp and Kieran offer a deep... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. The HubSpot team says, “Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business... [...]

Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. This episode covers: Marketers are different, Reforge could do better. Alex stands... [...]

Influencer marketing success hinges on authentic partnerships with influencers who genuinely align with the brand’s values. It’s driven by the ability to engage the right audience, leading to increased brand awareness and conversion rates. Semrush contributor Luke Harsel has published an article featuring fives steps to measure influencer marketing success and ROI. He says, “Measuring influencer marketing performance means setting some clear campaign goals right from the get go. Measuring all of them should give you an idea of where your campaign performs best–at the top, middle,... [...]