Influencer marketing is a type of social media marketing that involves businesses collaborating with individuals who have a large following. The goal is to increase brand exposure by promoting products and services to the influencer’s followers. AWeber has published a new video answering the question “Does influencer Marketing Work for Small Businesses?”. The AWeber team says, “Influencer marketing is so important. Why? One reason is that 61% of us trust influencers’ opinions about products—sometimes more than what brands themselves have to say. This is a testament... [...]
Archive for the 'Influencer Marketing' Category
AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots. HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing. She says, “I‘m already seeing AI’s impact on the influencer marketing landscape. For example, I was intrigued (and a little weirded out) when Meta introduced new AI chatbot characters based on real-life celebrities and influencers like Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast. One of Meta’s characters introduces herself... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding’ featuring Goldie Chan. The SME team says, “Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? Discover how one agency owner incorporated a strong personal brand and grew their marketing agency.” Social Media Examiner [...]
This is a reminder for the Adweek webinar to be held on October 19, 2023. Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance... [...]
Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, senior global affiliate and influencer marketing lead... [...]
This is a reminder for the Adweek webinar to be held on September 20, 2023. Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out: How likes and comments translate to clicks and sales Why tracking and attribution via affiliate channels can resolve your influencer measurement and ROI dilemmas Ways... [...]
As ROI continues to be a primary challenge, it’s important to find ways to accurately measure the value of your influencer efforts. It may be easier than you think. Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out: How likes and comments translate to clicks and sales Why tracking and... [...]
Content Marketing Institute has published ‘The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships’. The CMI team says, “Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long viewers spend with their content, or what else their audience watches across platforms? From upper funnel activations to lower-level conversions, Tubular Labs helps you... [...]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy. George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you. That’s a common thing to say, for sure, but it’s particularly important to keep in mind when getting into B2B influencer marketing and communities. In the latest episode of Marketing Smarts, Demandbase’s Justin Levy emphasizes the importance of partnerships over transactions—an... [...]
Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet. Hootsuite has published a new video ‘Creating an Influencer Marketing Program’ featuring information on how to create an Influencer Marketing Program. The Hootsuite team says, “Working with influencers isn’t just hiring them to post about your content. You’ll need to create a program that outlines agreements and expectations between yourself and the influencer. A successful influencer program should include: platforms... [...]