Influencers have become a driving force behind today’s branding and promotion activities. They help us target the right groups of people and enhance sales. Buffer contributor Thea Neal has shared four tips to help businesses find the right influencers for their  promotion. Neal says, “Today’s top influencers aren’t just content creators or media buys – they’re both. According to Invesp, influencer marketing can drive 11 times the ROI of traditional digital marketing. And with 71 percent of marketers believing ongoing influencer ambassadorships are the most effective form of... [...]

In March 2018 Forbes published an article on micro influencers under the titled Micro-Influencers: The Marketing Force Of The Future? stating how they are going to change the marketing soon. Micro-influencers are the ones having a niche audiences and are deeply connected to them. Their following is 10,000 and 500,000 followers on social media channels. To help marketers rightly use the influence of the micro influencers, Small Business Trends team has published thirteen tips. The SBT team says, “Microinfluencers can be a big help when it comes to marketing, especially when their brand... [...]

Buffer contributor Brian Peters has published a podcast to help marketers understand how to get started with influencer marketing. This guide also helps marketers easily calculate their influencer marketing ROI. Peters has shared the following facts about the influencer marketing. “Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Great influencer... [...]

Influencer marketing has taken an important place in today’s marketing process. This form of marketing allows the brands to use the influencers’ popularity to market their products and services. Forbes contributor Barrett Wissman has shared an article on how you can establish strong influencer marketing with long-term partnerships. Wissman says, “Influencer marketing is paying off for brands. In fact, a Tomoson study found that for every dollar a brand spent on influencer marketing, it made $6.50. That’s no small chunk of change in an era when up to 24 percent of a company’s... [...]

Influencer marketing has become an integral part of the modern marketing approach. It offers the assured reach to your brand and allows you to get better ROI. Again content plays a pivotal role in making your influencer marketing campaigns successful. With right strategic planning you can build campaigns that get great results. Content Marketing Institute’s Cathy McPhillips has shared an useful article on creating great influencer content for your brand. McPhillips says, “While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile... [...]

To make any for of marketing you have to put in your best efforts and such is the case with influencer marketing. With right targeting strategies you can get most out of it. Entrepreneur contributor Deep Patel has shared twenty-one tips to help marketers get best results while using influencer marketing. Patel says, “Here is a collection of 25 strategies savvy marketers employ to ensure their influencer marketing campaigns are successful. 1. Give your influencers creative freedom. Never try to keep your influencers on too tight a leash. After all, many of them have earned their followings... [...]

The concept of Influencer marketing has given rise to many and this form of marketing has also helped the brands and marketers to reach out their target markets quickly. Becoming a strong influencer is a challenge. The Entrepreneur magazine contributor Kelsey Humphreys has shared six steps to become an influencer. Humphreys  says, “If you want to become known as an influencer in a larger sense, spend the time and energy creating success in your smaller area first. It’s not enough to have a niche; you’ve got to dominate in that niche. I asked him what that looked like in an average... [...]

Forbes contributor Serenity Gibbons has published an useful article focusing on the ways to improve your influencer marketing. She has also shared a list of probable influencers who can benefit your brand. Gibbons says, “According to the 2015 Nielsen “Global Trust in Advertising” report, 83 percent of consumers will trust a peer recommendation, well above any other form of advertisement. That’s because their peers aren’t trying to sell them something. Plus, these recommendations are based on actual experience with specific results. Done correctly, influencer marketing can deliver... [...]

Econsultancy is hosting a webinar on ‘Ask Me Anything – Influencer Marketing’ on Thursday, July 19 at 2.00 am EST. The Econsultancy team says, “Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation. For this AMA session, we will be exploring how you can leverage influencers to expand your reach online: Aligning your social media strategy to your overall business objectives What are the trends, best practices, challenges and opportunities for social media... [...]

Influencer marketing has become one of the most useful ways to help your brand reach more customers. This form of marketing helps you close more sales. Forbes contributor Serenity Gibbons has shared four sources from where you can find influencers to support your business. Gibbons says, “While most entrepreneurs don’t have access to a plethora of celebrity endorsers, those who do tend to take advantage — but that’s not a smart move. Because people place most trust in their peers, don’t look to celebrity endorsers as your go-to source for influencer marketing campaigns. Consumers... [...]