The Small Business Trends team has published two more videos on influencer marketing. The following video features Rachel Honoway talking about the importance of disclosure in influencer marketing.   In the second video Geno Prussakov of AM Navigator shares tips on measuring influencer marketing.  [...]

Authenticity is the most important element that can help you win at your marketing game. While making influencers build your business online, the same has to be applied. By passing on authentic messages to and through influencers you can establish your brand. The Small Business Trends team has published a video interview with author, consultant and trainer Jill Lublin at the recent Influencer Marketing Days conference in Midtown New York City. Lublin works with influencers looking to build strong networks through authentic connections and kindness. Here is the video interview.  [...]

Influencer marketing helps you to tap into an existing community of engaged followers. It is a tactic that helps you to generate greater revenue with minimum of investments. HubSpot columnist Carla Cook has shared ten influencer marketing campaigns that can inspire the marketers to build their own campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below, and decide for yourself: Is influencer marketing... [...]

Influencer marketing is one of the key drivers on the social media today. It is also seen as one of the most cost-effective ways to start of off your marketing process. Entrepreneur columnist Joel Contartese has shared five things that marketers should know about the influencer marketing. Contartese says, “I’ve worked with countless clients on influencer marketing programs, in the process managing over $10 million. Along the way, I’ve learned that the most successful influencer marketing campaigns have elements in common. Here is my advice to brands and to marketers as they consider... [...]

Influencer marketing has become a strong alternative to reach out more and more customers online. It is also a cost effective way to market your brand and products. Tom Logan has contributed an article to Forbes.com which highlights the long term advatages of collaborating with the influencers. Logan says, “Collaborating with influencers on sponsored content has made its way from a sub-strategy to a standalone entity for brands. The stats back it up: Forbes reported at the beginning of 2017 that 84% of marketers planned on working with influencers in the next 12 months. While that’s a... [...]

The Federal Trade Commission (FTC) has settled a complaint against individual social media influencers who have a wide following in the online gaming community. FTC has charged that they have been deceptively endorsing the online gambling service CSGO Lotto. And they have not disclosed that they jointly owned the company. According to the FTC statement, they also paid other influencers to promote their company on YouTube, Twitch, Twitter, and Facebook. Here’s the FTC statement highlighting its action: The Commission’s complaint alleges that Martin, Cassell, and their company misrepresented... [...]

Influencer marketing is also being practiced into B2B marketing today. Since it has become one of the most affordable means of reaching out a huge audience, it is adopted everywhere. Econsultancy writer Maz Nadjm has shared five steps to build successful B2B influencer marketing. Nadjm says, “While engaging with influencers may seem like a daunting task, the following five steps can help you get started, regardless of what your budget is: 1. Build the story you want to tell To leverage the power of your influencers, the first thing you need to do is to build your own values and messages.... [...]

Influencer marketing is helping tons of marketers expand their business with lower investments. Econsultancy writer Patricio Robles has shared an article that hints Facebook’s plan to tax the influencer marketing. Robles says, “Influencer marketing is now a billion-dollar business. And despite challenges like disclosure rules and fraud, there’s no reason to believe that it won’t continue to be an important part of the way brands market their wares to consumers via social media. Currently, influencer marketing is one of the few digital channels in which brands don’t... [...]

Influencer marketing offers a cost-effective way to the marketers for enhancing their marketing reach over social media. Business.com columnist Shine Barker has shared four ways to make your influencer marketing more effective. Braker says, “Influencer marketing is one of the most affordable channels to gain more customers. However, you still need to plan your campaign properly to make sure you get the most out of a small investment. But how can you spend your money wisely when you have a small budget and want to get optimum results out of influencer marketing? Here are some actionable... [...]

Influencers are a part of several marketers and brands marketing policies nowadays. HubSpot columnist Ryan Bonnici has published an article on an experiment that helped HubSpot drive social media engagement using influencers. Bonnici says, “Social media algorithms are designed to serve audiences up the most relevant, interesting content possible — after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends — and content — you love. But recent algorithm changes on major social... [...]