Mona Elesseily says, “Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in buying products or services. Furthermore, we’re better able to layer products so they work in tandem. In this article, I’ll discuss some of the targeting options available and discuss some of the ways I like to layer them into campaigns. The inspiration for this article came from a Pub Con session called New PPC Ad Types (specifically Kevin... [...]

Kat Fay says, “Videos, reviews or an author’s picture can drive clicks on search results, according to a study by Blue Nile Research. Many retailers believe that showing up first in organic search results on Google and Bing is a guarantee of success. But lower positions often generate more clicks than the top spot, especially when the links include videos, pictures and reviews, according to a study from Blue Nile Research. The study identifies the three most common forms of visual content that lead consumers to click: Star reviews of products, such as giving an item one to five stars An... [...]

Dr. Amit Pareek is offering to set you up in 5 online businesses, all of them designed to attract clients looking to promote their business online. With this new offer (he calls it his 2 Cent Traffic System), you can help business people with these marketing needs: ■ Facebook Ads Made Easy. ■ Facebook Remarketing Made Easy. ■ Google AdWords Made Easy. ■ Pay Per Click Made Easy. ■ Media Buying Made Easy. Pareek includes the following components for each of the 5 niches: • High quality & High Definition Video Series (70-80 Videos total) for you to sell. • Ready to... [...]

IR team says, “Paid click growth jumps 23% across Google sites and those in its advertising network. Google parent Alphabet Inc. is selling more ads and keeping spending under control, fueling better-than-projected sales and profit in the latest quarter. Paid clicks on ads on Google-owned sites increased 35% in the third quarter compared with the same period a year ago, while paid clicks on Google sites and those in its advertising network rose 23% year over year, the company reported Thursday. The cost per click on Google-owned sites dropped 16% year over year and on Google sites and... [...]

Jennifer Slegg says, “If you’re a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS. There was definite confusion around these letters, supported by some of the reporting in Google Search Console. Here’s what you need to know about Google’s desire to see these... [...]

Jason Parks says, “Social media are communications channels that many of us think about in whimsical ways. But these channels are also something marketing experts take dead seriously, for the opportunities they present to post content that is sharable, interesting — and potentially crucial for marketing a business. All of that is great to know, of course, as long as you’re not a content writer. The reason is those times in every content writer’s career when coming up with the constant stream of interesting topics social media requires doesn’t happen so easily.... [...]

Bridget Randolph says, “As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores. But as app and mobile web usage continues to rise, the ways in which people access this content is beginning to converge, which means it’s becoming more important to keep all of these different content locations... [...]

Mark Traphagen says, “Recently, Google Webmaster Trends analyst Gary Illyes surprised many of us with a remark he made during his keynote Q&A with Danny Sullivan at SMX East in New York City. Illyes said that herecommended webmasters not remove the rel=author tag from their site content. Google had used rel=author as part of its Google Authorship feature that (potentially) displayed a special author rich snippet in search results for content using the tag. Google ended support of this feature in August 2014. The phrase that made everyone sit up and say, “Did he just say that?”... [...]

Patricio Robles says, “The rise of native apps is one of the biggest threats to Google’s dominance, but the search giant isn’t sitting idly by. In fact, slowly and sometimes quietly, it’s increasingly working to extend its influence into the apps Googlebot can’t reach. When Mobilegeddon occurred earlier this year, most of the discussion centered on the impact Google’s mobile-friendliness algorithm update would have on mobile websites. But Google’s mobile-related algorithm updates went beyond the mobile web, with the search giant announcing that apps allowing... [...]

Marie Haynes says, “Thin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don’t have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google’s Panda algorithm. The duplicate content monster Recently, Google employee John Mueller ran a webmaster help hangout that focused on duplicate content issues. It was... [...]