Greg Sterling says, “Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow. The update will be significant and potentially impact a large number of websites that aren’t mobile-friendly. Remarkably, some estimates suggest that as much as 40 percent of the top sites aren’t mobile friendly today. The best and fastest way to tell if you’re site is ready is to use Google’s mobile friendly testing tool. Barry Schwartz has written a comprehensive Mobilegeddon FAQ post on Search Engine Land that answers almost every question... [...]

Craig Bradford says, “In the near future, I think Google Now could tell you are pregnant or diagnose you with a medical condition before your doctor ever could. Humans are great at recognising patterns but only if we know we are creating them or where to look. Remember the Target story of how they knew a young girl was pregnant before she or her father did? Increases in technology like smart watches and the trend of “the quantified self” mean messages like being told you are pregnant aren’t impossible in the near future. So how do we go from weather reports and traffic... [...]

Anna Francis says, “Earlier this year, Google announced that it would expand its use of “mobile-friendliness” as a ranking signal on 21 April 2015. When Google rolled out its Penguin algorithm, it affected around 4% of global searches and its Panda update affected approximately 12% of searches in England, but this new algorithm is likely to have a much bigger effect worldwide. Currently Google states which websites are mobile friendly in the mobile search results with a little note saying “mobile friendly” next to each site, but once the new algorithm has been rolled out, Google... [...]

Adario Strange says, “Google will allow users to download their search history — a handy tool if you’ve ever wanted a closer look at what really makes you tick online. The details of the functionality are outlined in a Google support document, which breaks down exactly how anyone can save their list of searches. First, visit history.google.com/history when you’re logged in to your account. Then look for the options icon, and click download”. Now Google lets you save your search history Mashable  [...]

MOZ team says, “Given Google’s recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today’s Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO”. How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences MOZ Blog  [...]

Meghan Keaney Anderson says, “Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji. The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile. Are you ready for it? Let’s find out. Google announced the change on its Webmaster Central Blog back in February and has done a thorough... [...]

Graham Charlton says, “It’s nearly here. On April 21, Google will begin to use mobile-friendliness as a ranking signal.  This move, dubbed ‘mobilegeddon’, is part of the trend for Google to focus on UX factors when ranking sites.  Here are some of the sites that may need to take action… Which sites will be affected? According to research from Somo, these are some of the sites that could be affected: The official website of the British Monarchy David Beckham’s official site MI5 The Official Website for the European Union”. Google’s ‘mobilegeddon’:... [...]

Seth Fiegerman says, “”I think Google is likely 75% fucked,” Paul Kedrosky, a venture capitalist, wrote in an email toMashable. “Nothing’s totally fucked, but… they’re at a precipice, and no one is calling them on it.” Just a few years ago — heck, even a few months ago — that statement would have come across as utterly out of touch with reality. Even now, it probably reads as mostly hyperbolic. Mostly. This is Google we’re talking about. The same company that dominates how we search on the Internet and therefore owns the Internet itself. It... [...]

Matt McGee says, “Google has announced plans to make its TrueView ad format available for programmatic video buying in the DoubleClick Bid Manager. Major brands like Nestle, Netflix and others have already been testing the technology inside DoubleClick and — according to Google’s announcement — are seeing success. Google says TrueView will be available to DoubleClick clients “in the coming months.” In the coming months, marketers and agencies will be able to buy the TrueView choice-based video ad format on a cost-per-view (CPV) basis through DoubleClick Bid Manager. This is the... [...]

Dane Atkinson says, “Google’s got some huge changes coming to its SEO algorithm next week. Mobile-friendly websites will be more important than ever for business searchability. The team at SumAll reviewed the upcoming changes and made this handy infographic with tips for businesses“. Is Your Site Mobile Ready for Google’s Big Algorithm Change? (Infographic) ‘Entrepreneur’ Blog  [...]