Chow says, “Everyone who runs a website has the same thought going through their minds at some point every day – how do I generate more traffic to my site?? Especially when it comes to a small business with a tight SEO/marketing budget! There are a few options that cost money – ie SEO, PPC and banner ads – however there are a few ways to generate traffic without spending any extra money. Let’s review those options! After all, why spend money when you don’t have to?”. Increasing Web Traffic – The How To’s John Chow’s Blog  [...]

Barry Schwartz says, “Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. John Mueller of Google said on Google+: I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information”. Official: Google Ends Authorship For Search Results Marketing... [...]

Chow says, “I remember a few years back taking my first job as a web analyst – it seemed pretty easy at the time. I mean, how hard was it to read some Google Analytics reports and explain what was going on to the clients. Little did I know how deep I would explore the world of analytics, and how this data has such a big impact on how businesses both big and small can use it to mold so many facets of their business. Studying the teachings of super-smart guys like Avinash Kaushik taught me the art of interpreting data, and how data may be more than meets the eye”. How To Understand Google... [...]

Jason Bowden says, “Integrating analytics to your search engine optimization campaigns is a major step that you can take in order to magnify the results of your SEO digital marketing system. Among the most valuable analytic tools in the industry today is the Google Webmaster Tool that has become the apple of the eye among the SEO pro and newbie alike. Not only is the tool very comprehensive in its SEO analytic features, it is also a free analytic package perfect for any digital marketer who has the goal of optimizing their search results campaigns. Here are the basic and valuable features of... [...]

Robert Fisher says, “What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up? What would you do to stop the barrage of emails if you thought the requests were just too overwhelming? How could you make it all go away, or at least the majority of it? First, a bit of background We had a new, important client come aboard on April 1, 2013 with a lot of work needed going forward. They... [...]

Graham Charlton says, “Are you doing what’s best, or simply seeking the protection of the herd? It’s an enticing idea: ‘Best practice’. It suggests a clearly defined path to success; a recipe for perfectly honed websites, trouble-free projects, delighted users; a silver bullet. But what is ‘best practice’? I don’t mean best practice for UX design, or best practice for SEO, or best practice for project execution. But the concept of ‘best practice’ itself.  Where do best practices come from? How do we recognise them? How do we adopt them?”. The... [...]

Ginny Marvin says, “In its latest move to prove the value of its AdWords advertising platform, Google haslaunched Website Call Conversions. The new conversion type tracks phone calls that happen after a user lands on a website from an AdWords ad. By adding code to their sites, advertisers can track whether calls are made by users who click on a phone number or dial the number from their phones. When a user arrives at the site after clicking an ad, Google dynamically generates a unique phone number that can display for up to 90 days. Reporting shows which keyword and ad generated a call. Google... [...]

Matt Asay says, “Google’s back in the open source game, and in a big way. In a world increasingly bent on opening up innovation outside the company firewall, Google just took a major step forward. In June, Google made cloud headlines when it open sourced its Kubernetes project for managing Linux application containers. (These containers are a sort of software “wrapper” that make it much easier to run a given program on any computer without a lot of laborious customization work.) In effect, Google has offered the open source community an application architecture modeled after... [...]

Matt McGee says, “Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday. If you missed the news, Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will, by default, show up on both the advertisers keywords and on close spellings. If you bid on the singular version of a keyword, it might also show on the plural version and you can no longer tell Google you don’t want that. Your ads might also show on... [...]

Frederick Vallaeys says, “AdWords is great at telling you how much money your ads cost and how many conversions you’re getting but what happens between the click and the conversion remains a mystery unless you add Google Analytics to the equation. It can tell you what people do on your site, so if they’re not converting, it can help you find out why. And when you can fix conversion rate issues, your AdWords performance will get better. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite ways to... [...]