The latest article on ‘Business 2 Community’ is titled “5 Tips To Improve Content Marketing After Google’s Hummingbird”. Phil Lauterjung says, “Content Marketing has become even more important with Google’s Hummingbird update. For many years, search engines have ranked your web real estate by matching keywords or phrases typed in a search box to keywords that appeared on your blog or web page. Quite simply, search results were based on the user’s perspective, but Google decided that words can have very different meanings. In late September, Google announced that it... [...]
Archive for the 'Google News' Category
Web Marketing Today’s “How to Track Lead Generation Programs in Google Analytics” webinar replay is available. “How to Track Lead Generation Programs in Google Analytics” is a free, 30-minute webinar. The presenter is Feras Alhlou, co-founder and principal consultant of E-Nor, Inc., a pioneering web analytics consultancy. The sponsor is Infusionsoft, a leading web-based provider of all-in-one sales and marketing software. The Web Marketing Today team says, “We’ll address the following key points. Focus on key metrics. Many online businesses focus on visits and page... [...]
The latest article on ‘MarketingProfs’ is titled “A Five-Item To-Do List to Get Started on Your Google Plus Page”. Stephan Hovnanian says, “Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to its social network. Those who have started working on their Google Plus presence are probably finding the culture a little different from that of other social networks. Personal brands and company pages are expected to… wait for it… actually be social if they want too build a following and to enjoy all those... [...]
The latest article on ‘MarketingProfs’ is titled “How Google’s Ad Rank Changes Have Affected Ad Performance”. Ayaz Nanji says, “Search ads with “extensions” have generally benefited from Google’s recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency. The Google update, unveiled on October 22, affects how the search engine determines the order of paid search ads. In addition to maximum bid and quality score, Ad Rank now includes a third variable: the expected impact of ad extensions. These... [...]
The latest post on ‘ReadWrite’ is titled “How Google Glass Could Be Your Smart Home Command Center”. Taylor Hatmaker says, “If Google Glass blossoms into the everyday wearable of Google’s wildest dreams, we’ll have every incentive to keep the smart visor glued to our faces all the live long day. Glass is handy for travel, commuting and generally being out and about, and it could also mean big things for that nebulous future we’ve collectively dubbed “the connected home.” This realm roughly extends from just beyond the threshold of our smart-locked front doors through... [...]
The latest article on ‘Business 2 Community’ is titled “Google Plus: 6 Reasons You Should Be Using It”. Tommy Landry says, “Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for most social marketing professionals to care. But hey, times change and 2014 is upon us. If you haven’t gotten on board with Google Plus... [...]
The latest MOZ blog post is titled “The Shape of Things to Come: Google in 2014”. Gianluca Fiorelli says, “How will Google evolve after the acquisition of Wavii, Behav.io, PostRank, Grapple, and machine learning and neural computing technologies? Gianluca Fiorelli paints a picture of Google in 2014, based on entity search, semantic, and über-personalization, covering how Google’s recent acquisitions will interact with one another in order to shape our search experience“. The Shape of Things to Come: Google in 2014 MOZ Blog [...]
The latest post on ‘Mashable’ is titled “Google Reports 68% Spike in Government Censorship Request”. Lorenzo Franceschi-Bicchierai says, “Governments around the world are trying to censor more online content than ever, according to Google‘s latest transparency report on government takedown requests.When compared to its last report, Google received 68% more requests to remove content in the first half of 2013. In total, the company received 3,846 requests to remove 24,737 pieces of content, but the company only accepted one-third of those requests“. Google Reports... [...]
The latest article on ‘Marketing Land’ is titled “Influencer Marketing: How Google Will Change The Game”. Daniel Cristo says, “I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks. Moreover, they... [...]
The latest post on ‘Mashable’ is titled “Top 10 Google Search Trends in 2013, According to Google”. Stan Schroeder says, “Google released its annual year-end Zeitgeist report, a list of top global search trends for the year that includes a video overview of the search trends in 2013 and the year’s top 100 searches.Notable deaths highlighted the top trending searches this year around the world. The No. 1 spot went to Nelson Mandela, the South African anti-apartheid hero who died in December. He is followed by actor Paul Walker, who died in a tragic car accident, also in... [...]