The latest MOZ blog post is titled “Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird”. Marie Haynes says, “Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G“. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird MOZ Blog  [...]

The latest post on ‘ReadWrite’ is titled “How To Make Data Services Scale Like Google”. Matt Asay says, “One of the biggest mysteries in computing is how Google achieves such massive scale in its operations so efficiently. Many would argue that Google’s leading competitive advantage today is how well it runs its datacenters, allowing it to create and iterate innovative services at a pace other vendors can’t match. Google’s secret sauce is a software layer originally code-named BORG that orchestrates running applications across the company’s global datacenters. Rather... [...]

The latest post on ‘ReadWrite’ is titled “Google To World: Encrypted Email Is The New Black”. Adriana Lee says, “Google has a message for the world: Insecure, unencrypted email just isn’t cool any more. On Tuesday, the tech giant released code for an early alpha version of an “end-to-end” Chrome encryption plugin—basically, software that will let users send encoded messages to one another using any Web-based email provider. It also added some interesting new data to its “Safer Email” transparency report—namely, the fact that about half of... [...]

The latest article on ‘Website Magazine’ is titled “Google’s Panda Update Spells Trouble for Some PR Wire Services”. Derek S. says, “Google’s Panda update (v4) has once again put an emphasis on unique and original content, rewarding sites that produce quality work consistently and punish those that do not. While eBay has gotten a bulk of the media attention for websites that were walloped by Panda’s update (went from being ranked six to being ranked 25), press release websites have also taken a major blow including PR Log and PR Newswire”. Google’s Panda... [...]

The latest article on Business Insider is titled “Google Now Has Real Potential To Dominate The Mobile Personalization Experience”. Tony Danova says, “There is a race underway on mobile to design a service that can anticipate users’ needs and serve them the content they’re looking for without them doing much more than swiping a finger. Among the more advanced versions of this technology is the smart personal agent. The smart personal agent’s work is ongoing, done autonomously in the background, and information is relayed intuitively and instantly. And right... [...]

The latest article on ‘Business 2 Community’ is titled “Google Panda 4.0: How Will It Affect Your Site’s SEO?”. Tamara Weintraub says, “The Internet is abuzz with Google’s latest algorithm update, Panda 4.0, Google’s latest algorithm change has marketers, webmasters, and business owners alike scrambling to understand how it’s impacting their existing websites and SEO efforts. Like many of Google’s previous updates, Panda 4.0 emphasizes high-quality websites and content. But what does that actually mean, and how can small and local businesses make sure their... [...]

The latest VerticalResponse blog post is titled “Useful Google Analytics: Goals and Attribution Models”. Yael Grauer say, “Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Here are two Google Analytics strategies and a variety of metrics you should be checking to get the most out of this powerful tool: Goals “I think the question that anybody needs to ask themselves when they have a website is what’s the meaningful action... [...]

The latest post on ‘Mashable’ is titled “Report: Google Will Spend $1 Billion on Satellites to Expand Internet Access”. Seth Fiegerman says, “Google‘s Internet satellite ambitions may be bigger than we thought. The search giant is planning to spend more than $1 billion and perhaps much as $3 billion on satellites that expand Internet access to more remote parts of the world, according to a new report in The Wall Street Journal. While specifics of Google’s plan remain limited, The Journal reports that Google has a dedicated satellite team of 10 to 20 people and... [...]

The latest article on  ‘Marketing Land’ is titled “Google Launches Total Overhaul Of E-Commerce Analytics In Beta”. Ginny Marvin says, “Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s also possible to build audience segments directly from funnel reports to analyze... [...]

The latest ‘Econsultancy’ blog post is titled “A first look at Enhanced Ecommerce for Google Analytics”. Ben Barrass says, “Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform. This latest update is a major change to specifically understand customer behaviour and the effectiveness of merchandising efforts, away from attempting to understand products within GA using transactional data alone and covers a number of new opportunities. The... [...]