The latest ‘Econsultancy’ blog post is titled “Google Shopping explained: how to get started”. Christopher Ratcliff says, “Once known as Google Product Search and way before that known also as Froogle (which in terms of puns isn’t the most fitting, surely nobody involved wants you to be economical with your cash), now simply Google Shopping, this is a service that lets consumers search for products and compare prices through Google Search. Previously I had assumed that consumer products appeared on SERPS through an ecommerce site’s own specific markup or through... [...]
Archive for the 'Google News' Category
The latest post on ‘Mashable’ is titled “Finally, a Real Business Use for Google Glass”. Chris Taylor says, “Google Glass may be great for taking videos on the fly, and getting directions without bumping into people on the street. Beyond that, the wearable device has become something of a tired novelty, thanks to widespread privacy concerns and an array of self-aggrandizing characters in the Glass Explorer program. (Even reliable tech booster Robert Scoble has declared he’s no longer interested in using Glass.) But there’s surprisingly good news for Google in... [...]
The latest article on ‘Website Magazine’ is titled “Google’s E-Commerce Aspirations”. Pete Prestipino says, “Google has acquired Rangespan, a provider of a product listing management and big data services that help sellers identify products that will be in high demand in the future. The London-based startup will join Google’s Shopping unit. The company’s technology will likely be integrated immediately and help retailers increase sales by optimizing their advertised product offerings in response to online market demand by leveraging real-time sales dynamics. Rangespan... [...]
The latest post on ‘Mashable’ is titled “Google Now Alerts You If You’re Near a Product You’ve Researched Online”. Todd Wasserman says, “Google is attempting to bridge the online and offline worlds with a new feature in Google Now that alerts you if you walk near a product you’ve researched online. “You’ve been looking for the perfect pair of hiking boots online, but haven’t gotten around to pulling the trigger. Starting today, if you’re out and about and near a store that carries those boots, you might see a Google Now card showing you the product... [...]
The latest post on ‘Re/code’ is titled “Google Targets Amazon With Free Same-Day Delivery in N.Y. and L.A.”. Jason Del Rey says, “Google just threw down the gauntlet in the same-day delivery wars, launching its Google Shopping Express service in Manhattan and parts of Los Angeles and offering free same-day delivery for the first six months. The service, previously available only in the San Francisco Bay area, delivers groceries and other goods from the likes of Costco, Target and Walgreens, and usually costs $4.99 per store visited“. Google Targets Amazon With Free Same-Day... [...]
The latest article on ‘Business 2 Community’ is titled “Google Validates That PR is SEO in Patent Filing”. Christopher Penn says, “There are fewer exciting things to read than an official patent filing with the USPTO, except perhaps other government paperwork and possibly a phone book (if you’re old enough to remember what a phone book is). However, sometimes you’ll find incredible news in the guts of patents filed, and nowhere is this more clear than in US Patent 8,682,892. What’s in US Patent 8,682,892?“. Google Validates That PR is SEO in Patent Filing Business2Community.com [...]
This is a reminder for the Website Magazine webinar scheduled on May 20. Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join... [...]
Tableau has released a free white paper titled “5 Tips to Get More from Google Analytics”. The Tableau team says, “Google Analytics has given you many great new features for your website visitor, source, and conversion tracking. And there’s much more you can do to take full advantage of your data from Google Analytics. Ask and answer deeper questions: How well does the respondent audience in your web visits correspond to your target audience? What traffic sources yield the most valuable customers, not just one-time conversions? How can you enable colleagues who are not web-analytics... [...]
The latest article on ‘Website Magazine’ is titled “Google Gives Affiliates Greater Control”. Pete Prestipino says, “AdSense publishers were given more control over what advertisements their users would encounter when visiting their websites. Google announced an improvement to its Ad Review Center that will enable publisher/affiliates to approve or reject ads to more easily monitor and make the actual ad reviews. The four new features added by Google include a new option to show previously reviewed ads, an option to view ads by the new ad size widget, and a related-ads feature... [...]
The latest ‘Web Marketing Today’ blog post is titled “Using AdWords Express to Reach Local Consumers”. Meliha Oztalay says, “In “Use Hyperlocal Advertising to Reach Nearby Consumers,” I suggested that Google AdWords Express can help attract local prospects. In this article I’ll address AdWords Express in more depth. Whether you are a national multi-location brand or a local small business, you will likely need a multichannel approach to be visible to the local consumers. The primary multichannel options are optimizing — for both organic rankings and to use advertising — (a)... [...]