Google has announced the availability of Google Posts to the Google My Business users. According to Google, this drive will help local businesses to attract new customers and build relationships with the already existing customers. Google Posts can be used to – share daily specials or current promotions promote events showcase top products connect with customers directly from Google listing. Rosa Wu, Product Manager, Google My Business, says, “If you’re a Google My Business user, you can start posting right now. Posts can be created on-the-go using the Google My Business Android... [...]

In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign. Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website. Libby says, “Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands’ errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for... [...]

In 2016, an average influencer marketing programme campaign cost marketers between £20,000 and £40,000. The expenditure was expected to double this year. But, for marketers, proving ROI on influencer marketing is one of the biggest challenges by brands and influencers alike. Econsultancy’s James Collins has published an article on using sales to measure influencer marketing ROI. The article focuses on raising awareness and reaching new customers, engagement, sales and conversions etc. On measuring engagement, Collins says, “Web traffic in general – whether that’s from new or... [...]

Google’s Mobile-first Index is expected to arrive in 2018. As reported by Search Engine Land, in a drive to help prepare webmasters to prepare for it, Google has hinted them to switch m-dot domain to responsive. The responsive domains deliver faster performance due to absence of proxy server. In it all content is served from a single URL so the content fits any screen size. Also responsive domains’ single URL approach boosts search engine rankings. Search Engine Land’s Barry Schwartz says, “Google said in a recent “webmaster office hours” video (at the 25:16 mark) that... [...]

The SMX Advanced 2017 team has uploaded a video of Google’s VP of Product Management, AdWords, Jerry Dischler, talking about future developments and opportunities for advertisers. Jerry’s talk focuses on AMP, machine learning, online-to-offline attribution, new AdWords interface etc. Here is the full video.  [...]

Whether it is desktop or mobile, speed of your site matters. That is what has driven marketers towards the adaptation of Accelerated Mobile Pages (AMP). Most of the content providers use WordPress as their content management solution. According to a MediaPost research, Google AMPs can load websites 15-80% faster than standard mobile pages without compromising functionality. Search Engine Land’s Stephanie LeVonne has put together a handy guide for WordPress users to help them set-up AMP. LeVonne says, “In today’s mobile-centric world, having pages that load quickly is essential... [...]

Micro-influencer concept of marketing is quite popular among social media. In Micro-influencer programs, brands target individuals with smaller social media followings on to promote products with authentic, visual posts instead of sponsored ads. What Is a Micro-Influencer? HubSpot states: “Micro-influencers are social media users unlike typical celebrities, experts, or public figures. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests. Unlike traditional “influencers,” micro-influencers have... [...]

According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. This form of marketing in which focus is placed on specific key individuals rather than the target market as a whole is quite popular among the marketers nowadays. HubSpot columnist Aja Frost has shared a blog experiment focused on influencer marketing and has also given three tips to improve it. Frost says, “If you’re trying to drive traffic, use your time and energy to get one major influencer on board rather than five to 10 mid-level ones. An influencer’s impact depends on... [...]

94% marketers agreed that Influencer marketing has worked for them. According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. Business.com columnist Kim Westwood has shared five trends that are taking place in the influencer marketing domain. Here are the trends Westwood has focused: Micro-influencers will still be important, but brands will become mindful of the resources required to manage them Brands will recognize the value of long-term influencer relationships Multi-brand collaborations will become more prevalent. Multi-brand collaborations will... [...]

Google Analytics helps marketers analyze the performance of their websites by enabling them to measure ROI of marketing activities, impact of content engagement and understanding audience behavior. In an in-depth article, MOZ columnist Tom Bennet has shared how Custom dimensions feature can be used to supercharge your Google Analytics reporting setup. Bennet has explained Custom dimensions in terms of analyzing user engagement and user demographics. Bennet says, “A deeper understanding of your target audience is never a bad thing. Custom dimensions are just one of the many ways in which... [...]