Antony Maina says, “Google (NASDAQ:GOOGL) recently made its data analytics and visualization more appealing by removing a major restriction — limit on the number of reports. Until recently, you could only use Data Studio to create up to a maximum of five reports, but with the update, you can now create and share as many reports as you want. Unlimited Free Reports from Google Data Studio “To enable more businesses to get full value from Data Studio we are making an important change — we are removing the 5 report limit in Data Studio,” Google Data Studio product manager Nick Mihailovski... [...]

Ginny Marvin says, “Why are my Google display campaigns running on “XYZ Hyperpartisan Site” with less-than-accurate or altogether false articles? That’s the polite version of a question I’ve heard in various forms over the past several weeks. Isn’t Google taking steps against fake news on the Display Network? they ask. Why are sites that spread misinformation still able to earn ad revenue through Google’s AdSense publisher network? they wonder. I’ve heard these questions over and over again recently. In a nutshell, the answer comes down to semantics, namely the difference... [...]

Greg Gifford says, “It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing on the soapbox and ranting; I’m more standing near it and politely providing helpful advice. Almost two years ago, I wrote a post here about using Google phone support if you had issues with Google My Business (yes, I’m not linking to the post on purpose). Depending on your particular keyword phrase when you search, that post usually ranks anywhere from #2 to #5 for any variation of “Google My Business support” —... [...]

Amanda Zantal-Wiener says, “Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet — like there’s no way to find out about them unless you, say, subscribe to a blog that keeps you in the loop. While many marketers make the time to do that — which is great — there are days, weeks, and... [...]

Kayla Thrailkill says, “A new ransomware campaign is targeting Google Chrome users.  If Chrome users visit a compromised site, an alert will pop up prompting the user to “update” a Chrome font extension.  The false update claims it need to execute because Hoefler Text is not found.  Although this text font is legitimate, the update is not. Image provided by Forbes, via Proofpoint According to Forbes, researchers have found after users execute the fake update, they become infected with the ransomware variant, Spora.  Although this ransomware variant is similar to other variants, it... [...]

David Booth says, “If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here at Cardinal Path, we help our customers extract the most value they possibly can from data, and that means leveraging the most powerful, obscure, underutilized bells and whistles of Google Analytics’ standard and 360 products. Here’s a checklist that can help ensure you’re taking... [...]

Antony Maina says, “It’s no secret that Google (NASDAQ:GOOGL) is in a constant state of change, and according to MozCast, the online platform that tracks the day-to-day changes in the Google algorithm, the following features will help you improve Google ranking for your website. How to Improve Google Search Ranking Google AdWords Topping the list is Google’s advertising system — Google Adwords. According to MozCast, 52.7 percent of websites on Google’s front page feature Google Adwords at the tops of their pages. In essence, Adwords is an advertising service that enables businesses... [...]

Barry Levine says, “SMS text messaging is undergoing a major renovation, with the announcement late last week of an expansion in the initiative by Google, carriers and manufacturers to launch a new standard, Rich Communications Services (RCS) for Android. The initiative itself was announced a year ago. A new Android Messages application — which supports SMS and MMS, as well as RCS — will replace the current Android native messaging app, Messenger for Android. It’s a direct response to the capabilities offered by such messaging apps as Facebook’s WhatsApp and Messenger, Apple’s iMessage,... [...]

Steve Young says, “When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more. But you as already know, there are different types of influencers. Micro-influencers are influencers with less than a million followers. These followers can be on social media, write blogs, are on YouTube, etc. The bottom line is: Are these followers loyal and engaging? To determine... [...]

Frederick Vallaeys says, “Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool that costs money. So the arrival of Data Studio, which offers very customizable reporting, and now does so at a cost of $0, warrants an investigation to determine how it can help account managers. Because the tool suite of my company, Optmyzr, also includes PPC reporting, spending... [...]