The latest ‘Econsultancy’ blog post is titled “Google’s Ad Rank update leads to improved performance of PPC ad extensions”. David Moth says, “A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension. But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance. The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score”. Google’s... [...]

The latest ‘Econsultancy’ blog post is titled “What are ‘nofollow’ tags and when should they be used in SEO?”. David Moth says, “‘Nofollow’ tags are an HTML attribute that tells search engines not to pay any attention to links that appear on a webpage. It was created in 2005 by the major search engines as a way of combatting link spam and dodgy SEO practices, though its impact in helping to win that fight is debatable. Recently I’ve had a few conversations around the use of nofollow tags so thought it would be helpful to give an overview of why they’re... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter”. Jonathan Payne says, “Does the way you structure a social media update have a significant impact on clickthroughs, shares, and overall engagement? Data shared by digital marketers Jon Loomer and Dan Zarrella appears to answer this question with a resounding, “Yes structure matters!” Before diving into how you should structure social media updates, I want to emphasize the following: Your updates should be crafted to ensure people... [...]

The latest post on ‘ReadWrite’ is titled “Behavior-Based Anticipatory Computing Coming To Social Networks”. Selena Larson says, “We’ve been sharing our locations with friends and family for years, whether it’s checking in on Foursquare or enabling location information on Instagram. Even with Twitter’s latest update, users are encouraged to share their locations and metadata. But what, exactly, social networks are doing with that data has been somewhat unknown, until now. By aggregating personal data and preferences based on your check-ins, applications can begin to tailor... [...]

The latest article on ‘Business 2 Community’ is titled “Are You Listening? Why Social Media Monitoring Matters”. Megan Totka says, “At this point in the game, it’s no secret that social media is one of the top ways you can market your business online. It’s free (to some extent), it’s user-friendly (for the most part) and it’s techy enough for the geekier side of the general public while still remaining relatively low-maintenance for those of us who just want to look at cat pictures and check up on our loved ones. But when you use social media for more than just fun,... [...]

The latest article on  ‘Marketing Land’ is titled “Not Who, But What, Is Driving Google?”. Kevin Ryan says, “With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises. Google at one time decried paid inclusion — but then, in 2012, it turned its once-organic shopping search engine into a pay-to-play... [...]

The latest article on ‘Business 2 Community’ is titled “20 of the Most Important SEO Blogs Online”. Pat Owings says, “Nowadays every person with a computer, an Internet connection, and an opinion has a blog, declaring themselves an authority on whatever topic or segment of an industry strikes them. What authority on that subject do they really have? Some actually do, but most do not. For the ones that have genuine authority and knowledge, which ones are the best to read? When it comes to SEO blogs, here are 20 of the most important search engine optimization (SEO) blogs available... [...]

The latest post on ‘Mashable’ is titled “Google: We’re Winning Against Phishing and Spam Emails”. Lorenzo Franceschi-Bicchierai says, “Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.In a blog post published Friday, Google said the Internet-wide efforts against unauthenticated emails, which can be used by spammers and phishers to fake email addresses and deceive users, are working. In fact, the vast majority of non-spam email that Gmail... [...]

The latest article on ‘Business 2 Community’ is titled “10 Tips On How To Use Google Plus Hangouts”. Gregg Lander says, “There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers. Let’s just analyse this new piece of the SEO pie for a moment before we continue. Firstly, some ingredients that make for great SEO If the above are the core ingredients for SEO domination then Google Hangouts is the special ingredient that binds them all together”. 10... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics, AdWords, and Return on Investment”. Kevin Webster says, “Pay-per-click costs can be expensive to many small business. While the Google AdWords interface can show significant amounts of data around conversions, to really understand the impact of your advertising expenditures, it’s useful to track results in Google Analytics. To begin, you simply need to connect your AdWords account to your Google Analytics account via the latter’s admin section. Once that is complete, the section of the Acquisition tab will begin... [...]