The latest ‘Econsultancy’ blog post is titled “Google will add more mobile priority to its update menagerie”. Fiona Salmon says, “Pretty sounding search algorithm updates (Hummingbird, Panda, Penguin…) have plunged many digital publishers into peril as their content plummets out of search engine results pages in consequence. The decline in visitors impacts the performance of ads, which hits revenue. Under pressure from the publisher and ad sales team, the media title’s SEO and editorial teams try to reverse engineer Google’s update and work out new tactics... [...]

The latest ‘Econsultancy’ blog post is titled “Google moves towards a fully-subscribed search service, to detriment of advertisers”. Jon Baron says, “Actions speak louder than words. At a time when ‘big data‘ analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers are clamouring to gain all the relevant insight they can get to stay ahead of the pack.  We know from working with global ecommerce advertisers that Google is the dominant analytics player. Last month Google showed its hand by taking action that should... [...]

For 15 years, Google has occasionally changed their iconic search logo for a day, to celebrate a particular historic event or person. When you go to their search page, http://google.com, if you arrive on a day when the logo is changed you will see modified logo, which is usually whimsical and often amusing. Cnet (http://CNET.com) has created a slide show, chronicling the history of these Google Doodles: http://news.cnet.com/2300-11386_3-10018261.html It’s a warm trip down memory lane. But it’s more than that. It illustrates: • Google’s awareness of the larger society •... [...]

There have been many comments around the web on Google’s announcement that it has changed its algorithm for presenting search results. This time, the target doesn’t seem to be spam sites. Instead, it aligns with the Google strategy of bringing you the most personally relevant results it can. It also addresses the fact that peole are asking more complex questions today, and many of them are accessing Google from their smartphone, not from a PC. One article, addressed to non-technical people, comes from Forbes Magazine. It begins this way: Google has updated its core algorithm that controls... [...]