Advertising on the Internet enables you to extend your reach to more prospective customers. By discovering the secrets of successful advertisements, you can make the most of your Internet advertising campaigns. Search Engine Journal is hosting a webinar ‘3 Tips for Creating Paid Media Campaigns that Convert’ on Wednesday, October 27, 2021, at 2.00 pm ET. The SEJ team says, “Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market. In this webinar, you’ll learn: How to effectively target your audience. How... [...]

As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. . Digital Marketing Depot is hosting a webinar ‘5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021, at 1.00 pm EDT. The DMD team says, “Join this session to hear 5 cutting edge tactics to improve your spend efficiency: Tricks to focusing Local Markets to trimming poor performance Stop pesky affiliates and partners increasing CPCs Dominate brand market share with Share of Search metrics Scan... [...]

Google advertising enables you to extend your online reach make more sales online. With well-planned ad campaigns, you can take your ads to the next level of performance. Marketing Land is hosting a webinar ‘ 5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021. The SEL team says, “As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets... [...]

With targeted Google ads you can grow your online reach and make more sales online. Google’s responsive search ads automatically adapt to show the right message to the right customer. MOZ contributor Tanuja Mahdavi has shared five best practices for Google ads PPC search campaigns improvement. She says, “These tips will help you optimize your responsive search ads in your Google Ads search campaigns and increase clicks and conversions. 1. Add at least one responsive search ad per ad group with “good” or “excellent” ad strength Google recommends adding at least one responsive... [...]

Google AdSense has launched full-screen inline ads. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page. They appear below the fold in both Auto ads placements and responsive ad units. Here is a sample inline ad from the Google AdSense blog.  Google AdSense Blog  [...]

Google has announced a new pilot program to test a three-strikes system for repeat ad policy violations. WordStream contributor Susie Marino has published an article explaining Google’s three-strike ad policy system and how to prepare for it. She says, “If you’re familiar with Google Ads disapprovals, the three specific policies Google is piloting the system with won’t come as a shock to you: Enabling dishonest behavior policy Unapproved pharmaceuticals or supplements Dangerous products or services How the Google Ads three-strikes system will work The first disapproval you get for... [...]

NP Digital has published a new video ‘Ad Secrets From Big Brands That You Can Copy to Sell More’ featuring Neil Patel, Brooke Weller and Chris Moreno. Watch the video here.  [...]

The Google Ads promotion extensions are designed to promote special sale events. By rightly using them, you can grow your online sales. Search Engine Journal’s Pauline Jakober has published an article highlighting some useful tips to help you make the most of Google Ads promotion extensions. She says, ” Promotion extensions have some real advantages over merely updating ad headlines and body copy with promotional content. They Give You More Real Estate on SERPs When you add a promotion extension to an ad, you gain a little bit of extra real estate at the bottom of your ad. It is little.... [...]

Google Ads team is hosting a webinar ‘Error Handling, Retry, and Timeouts in Google Ads API’ on Thursday, June 3, 2021, at 10.00 am EST. Andrew Burke says, “The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a Q&A at the end with members of the Google Ads Developer Relations and Engineering teams. Types of errors returned by the Google Ads API Catching and deciphering Google Ads API errors Identifying failed operations using partial failure mode Setting... [...]

Many times retargeting and remarketing are used interchangeably. Retargeting works by involving the placement of a pixel (a JavaScript code) on your website or landing page. Microsoft Advertising’s Stephanie Worley has published an article highlighting some useful strategies to get more customers with ad retargeting. She says, “Most likely, your small business has created a marketing funnel that’s built to drive brand awareness and increase conversions. Retargeting can benefit your small business in several ways: Builds brand recognition: The method of retargeting encourages previous... [...]