By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth. DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads. He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you set up a Google Display Ad. Number one. Are your campaigns set up correctly? To ensure your campaigns get off on the right foot, there are a couple steps you... [...]

Effective advertisements can help you attract more prospects to your business. Since there are multiple advertising opportunities available on the Internet, it is crucial to balance your advertising activities. Watch HubSpot’s new video ‘The Best 5 Advertising Tips For Business Growth!’ to improve your ad results. The HubSpot team says, “Five tips and tricks for first time or experienced advertisers to increase your reach and stand out. In a world where there are millions of ads people see every day, finding a way for you to stand out will help build your business and get... [...]

An effective ad copy helps you attract more customers. To make it work, you should make sure that that you ad is attractive as well as persuasive. HubSpot has published a new video ‘How To Write Amazing Ad Copy’ to help you write an effective ad copy. The HubSpot team says, “The secret to getting the clicks is in the ad copy. But it’s not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your ads. In this video, we’re going to teach you how to write ad copy optimized for Google and we even spoke to an... [...]

The advertising workflow is overly complicated and subject to (costly) errors and delays. Complexity inhibits advertisers from doing strategically appropriate things because of the perception that they’re just too hard.  AdWeek is hosting a webinar ‘Prioritizing Advertising Efficiency for Better Business Outcomes: “Too Hard” Is Too Easy’ on Wednesday, March 2, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from Merkle creative business lead Amy Thorne and Clinch CEO Oz Etzioni to learn more about the ways that what was “too hard” before can now be both... [...]

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to find it showing anywhere? Today I am going to talk your through 10 reasons why your Google Ads might not be showing and what you can do to start seeing them again. 1. Campaigns/Ad Groups/Keywords/Ads are paused The first step to check is that you have... [...]

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Search Engine Land contributor Corey Patterson has shared four ways to optimize your responsive search ads. She says, “Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers more formats for their campaigns. Since then, RSAs have not only become the default, but are set to be the sole text ad format going forward. “As we’ve suspected, RSAs will become the only ad format that you’re... [...]

Smart Bidding can help you save time and drive search engine marketing performance. You can do this by selecting the right keywords. Google has published a new guide ‘Setting Smarter Search Bids’ to provide a behind-the-scenes look at smart bidding. The Google team says, “In this guide, we’ll take you behind the scenes and walk through how Google Ads automated bidding and Smart Bidding work. You’ll learn what signals are used, how bids are calculated, and what you can do to improve performance. The bidding challenge Marketers often choose automated bidding solutions to make... [...]

The online advertising landscape has transformed how businesses promote and sell their products and services. The New York Times reporter Shira Ovide has published an article titled ‘Google and Facebook’s Ad Empires’. She says, “Google and Facebook love to talk about the cutting-edge stuff that they’re working on. Metaverse! Driverless cars! Cloud! Artificial intelligence! The reality, though, is that these tech companies are rich and powerful because they are the biggest sellers of advertising in the world. They do essentially the same thing that William Randolph Hearst... [...]

Internet advertising helps you to reach a diverse population online to promote your products and services. By designing attention-grabbing ads, you can make the most out of your investments. Search Engine Land has published a new article highlighting three tips for winning with real-time, inventory-driven ads. The SEL team says, “The three steps outlined below won’t solve every problem in Q4, but these steps can help you conquer some of the most pressing challenges marketers are facing in the coming few months: Step 1: Connect your ads to real-time supply chain and inventory data After... [...]

Do you know the most effective elements of your PPC campaigns? Do you know how to identify opportunities for improvement? Search Engine Journal is hosting a webinar ‘3 Tips for Creating Paid Media Campaigns that Convert’ on Wednesday, October 27, 2021, at 2.00 pm ET. The SEJ team says, “Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market. Register now to learn the critical components of a successful ad campaign and start implementing them tomorrow. In this webinar, you’ll learn: How to effectively... [...]