Google Ads Extensions amplify your ad’s visibility and engagement by providing additional information, such as location, links, and call buttons, enriching user experience and driving higher click-through rates, ultimately maximizing the effectiveness of your advertising campaigns. Search Engine Journal contributor Brooke Osmundson has published an article featuring 12 types of Google ads extensions. She says, “Believe it or not, utilizing ad extensions (assets) benefits you – the advertiser and the user! From an advertiser perspective, the main benefit is the increase in visibility... [...]

In 2024, advertising thrives on hyper-personalization, leveraging advanced AI algorithms to tailor content to individual preferences. Immersive technologies like augmented reality redefine consumer engagement, blurring the lines between advertisement and experience. HubSpot contributor Scott Weiss has published an article featuring nine advertising trends to watch in 2024. He says, “While ad spending is predicted to spike in 2024, teams will likely be more responsible for how ads perform as companies tighten their budgets in anticipation of a recession. Knowing and using the latest trends... [...]

This is a reminder about the eMarketer webinar to be held on March 6, 2024. eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Moloco. Our guests will explore the positive impact of in-house ad operations on marketplace and retailer revenues, customer experience, and overall business growth. You’ll walk away with: Strategies to integrate commerce ad operations... [...]

eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Moloco. Our guests will explore the positive impact of in-house ad operations on marketplace and retailer revenues, customer experience, and overall business growth. You’ll walk away with: Strategies to integrate commerce ad operations in-house and reduce outsourcing Steps to acquire the right ad talent and... [...]

Product Listing Ads (PLAs) are paid advertisements that appear in search results for a target customer. They are also known as Google Shopping or Google Product Search. Semrush contributor Asif Ali has published an in-depth article explaining product listing ads. He says ,”PLAs are a straightforward way to get noticed by customers right at the moment they are searching for a product you offer. But creating and managing an effective PLA campaign can be challenging. The PLA Research tool from Semrush helps you with that, offering insights into your competitor’s Google Shopping ads.... [...]

To achieve content marketing success, you need a platform that offers reach to a wide audience. Search Engine Journal contributor Annabelle Nyst has published an article featuring 17 ad networks for content creators in 2024. She says, “Ad networks serve as a bridge to help advertisers find ad placements on websites that align with their target consumers and goals – and vice versa. They help publishers connect with advertisers whose ads align with their own content and audience. For bloggers and content creators, ad networks provide an opportunity to make money from their content without... [...]

Emotional advertising is a marketing technique that uses emotions to get people to notice, remember, share, and buy. Search Engine Journal contributor Greg Jarboe has published an article featuring 39 emotions digital marketers can use in advertising. She says, “Here is the all-important language that digital marketers can use to define and, therefore, replicate advertising success through emotion. Empathy According to the DAIVID Field Guide to Emotions in Advertising, there are 11 emotions in the Empathy cohort that digital marketers can put on their palette when creating a campaign: Admiration: A... [...]

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services. Businesses can use Google Ads to increase traffic to their website, raise awareness, and sell products or services. Search Engine Journal has published ‘An In-Depth Guide To Google Ads’ featuring tips and tools to create a successful strategy, align with business goals, and optimize campaigns for success. Brooke Osmundson says, “This in-depth guide covers the ins and outs of the Google Ads platform, leaving you with the tools, techniques, and best practices... [...]

Google Ads is an online advertising platform that allows businesses to bid on keywords to display ads in Google search results and on other websites. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Target With Google Search Ads’ featuring Brooke Osmundson. The SME team says, “Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? Discover how to target the right prospects with Google Search Ads.” [uix_video width=’560′ height=’315′ responsive=’true’... [...]

Neil Patel has published a new video ‘Do Offline Ads Work?’. He says, “In the age of digital marketing dominance, the question of whether offline ads still work is a pertinent one. With the rise of social media, search engine marketing, and other online advertising channels, some marketers may wonder if traditional forms of advertising, such as print, TV, radio, and billboards, have lost their effectiveness. To answer this question, it’s essential to explore the dynamics of offline advertising in the context of today’s digital landscape.” [uix_video width=’560′... [...]