This is a reminder for the Adweek webinar to be held on March 30, 2023.  Adweek is hosting a webinar ‘Optimize Your Ad Spend With In-Flight Measurement: A Practical Approach to Maximize Impact’ on Thursday, March 30, 2023, at 1.00 pm EDT. The Adweek team says, “Unpack the value of using integrated in-flight ad measurement, including practical tips to maximize the impact of this strategy, from experts at The Trade Desk and Cint. You’ll find out: How to spend smarter using in-flight measurement Why focusing on a single KPI is key to set your brand campaigns up for success Ways... [...]

Search Engine Journal has made available the replay of its webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’. Loren Baker says, “It’s time to explore cost-effective strategies that optimize your ad spend and maximize return, especially if your company is making budget cuts to brace for economic change. On March 1, I moderated a webinar with Tucker Stoffers, Senior Director of Growth Marketing at Divvy. Toffers showed five paid media strategies with actionable insights and critical approaches to growing your business while getting more bang for your... [...]

This is a reminder for the MarTech webinar to be held on March 14, 2023.  MarTech is hosting a webinar ‘Maximizing ROAS Through Reduced Latency and Silo Removal’ on Tuesday, March 14, 2023. The MarTech team says, “Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly. They will dive into a case study where Digital Virgo deployed this new stack during the 2022 FIFA World Cup, its impact, and why. Key takeaways from this session: The monetary impact of data latency on your marketing... [...]

Knowing how to prioritize a limited budget while increasing the impact of digital advertising will make the difference between success and just getting by this year. Adweek is hosting a webinar ‘Optimize Your Ad Spend With In-Flight Measurement: A Practical Approach to Maximize Impact’ on Thursday, March 30, 2023, at 1.00 pm EDT. The Adweek team says, “Unpack the value of using integrated in-flight ad measurement, including practical tips to maximize the impact of this strategy, from experts at The Trade Desk and Cint. You’ll find out: How to spend smarter using in-flight measurement Why... [...]

The Google Ads team has published a new video ‘Google Ads Tutorials: Bidding to Google Analytics 4 Conversions in Google Ads’. The Google team says, “Learn how to import Google Analytics 4 conversions into Google Ads to be used for bidding. For more information about Google Analytics 4 conversions, please see our help center documentation here.”  [...]

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. MarTech is hosting a webinar ‘Maximizing ROAS Through Reduced Latency and Silo Removal’ on Tuesday, March 14, 2023. The MarTech team says, “Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly. They will dive into a case study where Digital Virgo deployed this new stack during the 2022 FIFA World Cup, its impact, and... [...]

Watch Neil Patel’s latest video ‘5 Ways to Eliminate Wasted Ad Spend’ to help yourself save dollars on unnecessary advertising cost. He says, “I can’t even begin to tell you how many clients come to me complaining about wasted ad spend. Blowing your ad budget can be a death sentence for your business. Here’s how to eliminate wasted marketing spend.” Neil Patel’s Blog  [...]

PPCexpo has published ‘The Ultimate Guide to Google Ads Management Services’ to help businesses and marketers improve their Google Ads campaigns. The PPCexpo team says, “Managing Google Ads campaigns can be overwhelming, especially if you’re trying to keep up with the ever-evolving algorithm and best practices. This is where PPC Signal comes in. As a cutting-edge Google Ads management service, the AI-driven tool analyzes your campaigns and delivers valuable insights into your performance. Whether identifying risks and opportunities or optimizing your budget for more conversions, this... [...]

This is a reminder for the Search Engine Journal webinar to be held on March 1, 2023.  Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: How to combine paid and organic search data to inform strategies for both channels. Steps to increase PPC and SEO harmony. How to break down silos and align... [...]

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. The Google Ads team has published a new guide ‘Test and scale the incremental impact of Performance Max campaigns with Experiments’. The Google team says, “Here are three best practices to keep in mind when using experiments and to learn how you can get started with experiments today. 1. Set a clear hypothesis Do: Form a hypothesis that is directly tied to your business goal and provides a clear purpose for why you’re running... [...]