Ginny Marvin says, “Another quarter, another record for internet advertising revenues. US internet advertising revenues reached $15 billion in Q3 2015, according to the Interactive Advertising Bureau (IAB) and PwC US. That’s a five-percent increase from the previous quarter and a year-over-year increase of 23 percent from the third quarter of 2014, which hit $12.2 billion. “Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane, Senior Vice President,... [...]

Samantha Merlivat says, “Combined, online display and social media advertising spend will double between 2015 and 2020, growing from €14.4 billion to €28.7 billion. Among the factors driving growth, the combination of mobile and premium video advertising will drive an upsurge in demand for both online display and social advertising. Advertisers will increase their investments in video and mobile ads as media consumption evolves and targeting accuracy improves. Native mobile video advertising is already proving a winning formula in the social media sphere, and publishers will take notice... [...]

Chris Lucas says, “nless you’re still relying on skywriting as your primary advertising method, you’ve most likely heard that Apple’s new iOS 9 operating system allows the downloading (and use) of ad-blocking apps from the App Store. Android has quickly followed suit by allowing the most popular ad-blocking software into the Google Play store. These applications allow users to block display ads and other intrusive media from their browsing experience, leaving a lot of marketers wondering whether their mobile efforts are now moot. Thinking about what’s at stake in... [...]

Eli Martin says, “Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users — or bots — intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic impact on agencies, eating away at client budgets and negatively impacting performance. Poor performance can hurt an agency’s reputation, causing them to lose clients. Agencies need to protect themselves and their clients to circumvent this... [...]

Doug Conely says, “As 2015 draws to a close, it’s a good time to reflect on “what worked” with mobile advertising this year and to summarize the successful strategies you should be looking at in 2016. Here are five top tips: 1. Respect the user Mobile devices are highly personal. Mobile users want to decide where, when and how they interact with brands on their devices. So put the user in control. Mobile ads should be opt-in, so the user decides whether or not to engage with a brand’s message. Crucially, mobile ads should be easy for users to dismiss, with a prominent ‘close’... [...]

Ben Davis says, “The debate around display advertising is currently rather polarised. As some eschew standard display and forge ahead selling super-expensive native advertising, others continue at scale through programmatic, hoping the slide in CPM will cease. But can publishers realistically make it to a middle ground, one of powerful display advertising based on greater relevance and intent? Econsultancy’s new report, Digital Publishing: Increasing Advertiser Value Through Data and Identity, in association with Signal, looks at this challenge (free download available here). 40% see... [...]

Jonathan Frangakis says, “Ad blocking isn’t the end of the world, it’s actually a new beginning—and smart app developers are poised to reap the benefits. Developers, rightly, pour resources into creating great experiences in their apps. But when it comes to advertisements, there’s a fundamental problem with the underpinning business model here. Invasive and ill-timed ads have become one of the most hated facets of the modern web. So disliked, and yet so deep rooted, it could even jeopardize the future of mobile app creation—as well as the free web as we know it. But for savvy developers... [...]

Patricio Robles says, “Is there a disconnect between what marketers say and what they do? When it comes to the viewability of their digital ads, it appears the answer may be yes. According to the Association of National Advertisers (ANA), 97% of the 154 members that participated in its survey indicated that they believe larger media sellers should allow third parties to measure their inventory. Furthermore, 65% stated that the Media Rating Council (MRC) should provide accreditation for media sellers’ internally-derived metrics. The consequences for media sellers could be significant... [...]

Christian Mongillo says, “You’ve heard it a million times, native advertising is the next big thing. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers alike? For publishers in particular, native is a chance to put editorial expertise to work for advertisers and brands. This provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising. In fact, according to our most recent research, 54% of publishers cite sponsored content and native advertising as the revenue streams... [...]

Sarah Radwanick says, “While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must. Through comScore’s extensive, global research in the digital advertising space, we’ve identified key Lessons Learnedthat help shed light on the current state of the industry and... [...]